Senior VP, Marketing, Major League Rugby
Position Overview:
Major League Rugby (MLR) is seeking a dynamic and visionary SVP of Marketing to lead league-wide marketing, brand strategy, fan engagement, and revenue-driving initiatives. The SVP will play a critical role in growing the league’s visibility, audience size, and commercial value through centralized marketing operations. A key support arm to the Executive Team, this role requires a data-driven leader with experience scaling professional brands.
Key Responsibilities:
Brand Strategy & Growth
- Develop and execute a centralized marketing strategy to elevate the MLR brand nationally and internationally.
- Define and enforce brand guidelines across all teams, media assets, and sponsorship activations.
- Position MLR as a modern, engaging, and culturally relevant sports property.
Fan Acquisition & Engagement
- Lead multi-channel campaigns focused on the fan growth funnel: reach, engagement, conversion, and retention.
- Oversee digital and social content strategies to drive impressions, engagement, and CRM acquisition.
- Utilize data and insights to enhance fan experience and personalize touchpoints across platforms.
Ticketing & Revenue Marketing
- Partner with centralized ticketing to deliver demand-generating campaigns and drive advance ticket sales, season passes, and attendance KPIs.
- Develop and implement integrated marketing plans supporting individual clubs while driving national-level objectives.
Media & Sponsorship Marketing
- Collaborate with commercial teams to create assets and campaigns that support sponsor and media partner activation.
- Enhance media value by growing content engagement, CPM metrics, and rights negotiations through marketing impact.
Data & Performance Management
- Own marketing KPI dashboards (e.g., impressions, conversions, database growth, media value).
- Use performance data to iterate, optimize, and report ROI on all campaigns.
- Champion CRM growth and audience segmentation strategies in collaboration with digital and ticketing teams.
Requirements:
- 10+ years of progressive leadership in marketing, open to various industries
- Proven track record of growing customer/fan basis and delivering measurable marketing impact.
- Deep understanding of modern digital marketing, content distribution, and fan engagement tools.
- Strong leadership and team-building skills across centralized and cross-functional environments.
- Experience working in fast-paced, growth-oriented organizations.
Preferred:
- Knowledge of or passion for rugby and emerging sports markets.
- Familiarity with centralized league marketing models.
- Experience working with agencies, sponsors, and broadcast/media partners.
- Experience building or working within a centralized marketing environment.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
