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Position: VP, Marketing
Reports to: Chief Operating Officer
Location: MLC Headquarters – Grand Prairie, Texas
Type: Full-Time
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About Major League Cricket
Major League Cricket (MLC) is the premier professional T20 cricket league in the United States, bringing the world’s most exciting and dynamic sport to America. Established to elevate cricket's presence in the U.S., MLC showcases top-tier competition featuring international stars, emerging domestic talent, and franchise teams representing iconic cities across the nation.
Through its interconnected commercial rights and responsibilities including Minor League Cricket, as well as the USA men’s and women’s national teams, MLC is not just a league; it’s a movement to bring one of the world’s most popular sports to a new frontier. With global partnerships, investments from leading cricket organizations, and a commitment to excellence, we are redefining the future of cricket in America.
The Opportunity
As VP, Marketing, you will lead the development and execution of MLC’s comprehensive marketing strategy - driving fan acquisition, deepening fan engagement and accelerating revenue. Reporting to the Chief Operating Officer and sitting on the Executive Leadership Team, this role oversees all marketing initiatives across MLC’s portfolio, including Major League Cricket, Minor League Cricket, and the USA National Teams.
You will build a modern, data-driven marketing strategy that positions ACE’s brand portfolio as a mainstream American sports property whilst growing the cricket audience, making cricket a cultural conversation in the United States, and delivering measurable commercial results.
A key priority for this role will be taking ownership of ACE’s Digital Transformation Program - a multi-year investment to build an integrated digital infrastructure encompassing a Customer Data Platform (CDP), marketing automation, a new website and app ecosystem, and unified data warehouse. Vendor selection is in its final stages, with the incoming VP, Marketing inheriting the project at the implementation phase and leading it through to completion and ongoing operation.
Why Join MLC?
We are at a defining moment for cricket in the United States. Season 4 of Major League Cricket has expanded to new markets, as well as staging the playoffs and championship match at the iconic Oakland Coliseum for the first time.
The U.S. Men’s National Team recently competed in the 2026 ICC Men’s T20 World Cup in India, and most significantly, cricket will return to the Olympic stage at the 2028 Los Angeles Summer Games, catapulting the sport into a new era of global visibility and commercial opportunity.
You’ll join a visionary leadership group, shape the marketing model of a rising sport, and help to bring cricket to millions of fans in one of the most dynamic sports markets in the world.
Key Responsibilities
Brand & Marketing Strategy
- Work with key stakeholders to develop a comprehensive marketing strategy for all pillars of the business, with a focus on audience growth and ticket sales.
- Develop and manage all ACE brands to drive awareness, relevance and cultural impact in the United States and beyond.
- Lead a comprehensive brand architecture review and refresh for ACE and its properties, including Major League Cricket, Minor League Cricket, and USA National teams, with a view to establishing a cohesive identity and messaging framework that drives recognition and commercial value across all channels.
Digital Transformation & Technology
- Lead the implementation and ongoing operation of ACE’s Digital Transformation Program — including CDP, marketing automation platform, new website and app ecosystem, B2B CRM, and unified data warehouse — in partnership with the selected digital vendor.
- Oversee the integration of fan data across ticketing, CRM, and marketing platforms to enable meaningful audience segmentation, personalization, and lifecycle marketing.
- Build and own the digital measurement framework — establishing the reporting infrastructure and KPIs that connect digital investment to revenue outcomes
Digital, Content & Fan Engagement
- Provide leadership to the Digital & Social team with respect to the web and social media presence of Major League Cricket, including content development and editorial calendar.
- Work closely in conjunction with MLC’s broadcast partners on the development of marketing plans and initiatives to drive tune-in across TV and digital channels.
- Commission and leverage fan research to better understand the cricket audience in the U.S. and inform strategy.
Fan Acquisition & Revenue Growth
- Lead fan acquisition campaigns, monitor advertising performance, and refine strategies to maximize ROI.
- Drive ticket sales through performance marketing, out-of-home, partnerships, local market activations, and other strategies, in collaboration with the VP, Ticketing.
Commercial Integration
- Align with the commercial team and brand partners to integrate sponsors, identify co-marketing opportunities, ensure all marketing obligations are fulfilled, and provide sponsorship reporting as required.
- Work closely with cross-functional teams to align marketing efforts and maximize overall business impact.
Team Leadership
- Build and develop a strong marketing team with clear roles, accountability, and a culture of performance.
- Oversee external PR agencies on the delivery of MLC’s media and communications strategy, including press relations and editorial planning across the tournament calendar.
- Actively contribute to league-wide executive strategy, governance, and long-term planning.
Ideal Candidate
Experience
- 10+ years of progressive marketing experience, ideally in professional sports, media, or entertainment.
- Demonstrated success building and scaling consumer brands, with a strong ‘startup mentality’ and comfort operating in lean, high-growth environments.
- Hands-on expertise across performance marketing, digital, content, CRM/CDP platforms, and brand strategy.
- Proven track record of driving fan or customer acquisition, and measurable engagement outcomes.
- Experience managing external agencies, marketing budgets, and cross-functional teams.
- Strong network in the sports industry preferred; cricket knowledge or genuine enthusiasm for the sport a plus.
Skills & Attributes
- Strategic thinker with a ‘hands-on’ approach.
- Data-driven mindset with the ability to translate insights into compelling marketing strategy.
- Excellent communicator and cross-functional collaborator, with strong stakeholder management skills.
- Entrepreneurial and self-motivated, able to operate at pace with limited bureaucracy.
- Passion for building brands, growing audiences, and making cricket a mainstream sport in America.
What Success Looks Like
- Measurable growth in MLC’s fan base, ticket sales, and digital audience across key markets.
- MLC established as a recognizable, culturally resonant sports brand in the United States.
- A high-performing, data-driven marketing team with best-in-class processes and accountability.
- Deep integration with commercial partners, delivering against sponsorship obligations and unlocking co-marketing value.
- ACE’s Digital Transformation Program delivered on time and on budget, with a live CDP, marketing automation, and new digital properties operational by end of 2026.
- A fan data infrastructure that enables meaningful segmentation, personalization, and sponsor-ready digital inventory.
Compensation & Benefits
- Competitive executive-level base salary + performance-based incentives.
- Health, dental, and vision benefits.
- Company co-contribution towards 401K plan.
- Flexible working arrangements.
How to Apply
Please submit your resume along with a tailored cover letter outlining your interest in the role. Your letter should highlight the qualifications, skills, and experience that best align with the key requirements of this position.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
