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Job Summary
Develop and implement comprehensive customer-focused regional marketing strategies that build strong sales funnels, deliver athlete registration targets, foster brand affinity, and encourage loyalty. This role is ideal for a self-motivated multi-channel marketer adept at balancing creative strategy with data-driven decision-making and project management.
Responsibilities and Duties
Event Marketing:
- Own athlete registration and revenue targets for assigned North American events, with specialist focus on running events.
- Develop and execute regional multi-channel marketing strategies including email, social, experiential, grassroots, and performance marketing campaigns to achieve commercial and loyalty goals.
- Analyze customer registration behavior trends and KPIs to develop targeted campaigns that promote growth in target customer sectors.
- Build and nurture in-market relationships to promote customer growth and retention through local community grassroots events and outreach.
- Manage on-site experiential marketing promotions to grow new customer database and encourage loyalty of existing customer base.
- Present marketing performance and strategies to senior executives in weekly meetings and quarterly reviews.
Budget Management
- Own and manage North America event marketing budgets for assigned events, ensuring efficient spending and strong ROI.
Media And PR
- Conceptualize and pitch creative media angles to local and national media to secure coverage and brand exposure for assigned events.
- Manage on-site media relations such as credentialing, interview requests and photography and videography management.
- Collaborate with Global Communications on major events and key business changes to ensure cohesive messaging.
Continuous Improvement
- Stay ahead of industry trends, competitor activity, and best practices to optimize marketing strategies.
Qualifications and Skills
Education & Experience:
- Tertiary degree in Marketing, Business or Communication/Media Studies.
- 3 - 5 Years of marketing experience in sports, ticketing, or premium direct-to-consumer brands.
- Proven track record of creating and implementing multi-channel marketing campaigns for customer acquisition and customer retention, including but not limited to email, social, performance marketing, community and grassroots.
- Demonstrable experience in analyzing marketing metrics and using data to optimize campaigns and drive decision-making
- Experience overseeing and executing marketing strategies to build brand awareness, increase demand, and ultimately drive sales for running events.
Skills & Characteristics
- Self-motivated team player.
- Strategic thinker with a customer-centric mindset.
- Energetic, collaborative, and adaptable under pressure.
- Excellent communication and project management skills.
- An understanding of running, endurance sports, and communities is a plus.
Availability
- Based in Tampa, FL or Louisville, CO Hybrid work, three days per week in office.
- Willingness to work weekends and non-traditional hours.
- Ability to travel 25%+ domestically.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
