USA Wrestling is seeking a Marketing Manager to assist with a variety of marketing projects that positively impact the organization, its partners, sponsors, members, athletes, and fans. The person in this position will coordinate marketing campaigns that focus on corporate partner activations and fulfillment, as well as campaigns promoting membership, events, product offerings, and campaigns that benefit departments within the organization.
Objectives and Responsibilities:
- Serve as the key contact and coordinator with Corporate Sponsor contacts for digital activations. This includes assisting partners in crafting appropriate content, collecting activation assets, as well as execution and tracking of digital sponsor activations.
- Contribute expertise and judgment to the execution of digital activations related to our official apparel partner, including serving on an internal review team for mockups and design concepts to ensure brand integrity.
- Lead the development and execution of original and creative campaigns for the marketing and promotion of USA Bracketing event management software to end-users, as well as state associations, governing bodies, and other organizations.
- Lead development and execution of original and creative marketing campaigns to promote ticket sales and fan engagement in wrestling events being hosted in the United States by USA Wrestling.
- Design print and digital marketing campaigns to meet or exceed acquisition, retention and engagement goals, including paid social media and paid search campaigns.
- Assist with the creation of other marketing campaigns across USA Wrestling marketing channels, which may include copywriting, graphic design, photo/video/motion graphics creation and email design.
- Execution of in-venue fulfilment and engagement campaigns at key events. This also includes creating the Run-of-Show plans for digital activations, and assisting with the setup and tear down of LED walls as needed.
- Develop and implement innovative and imaginative digital marketing tactics such as A/B testing, personalization and automation to enhance digital marketing campaign results.
- Track and analyze digital marketing campaign performance and effectively report findings/results to internal and external stakeholders.
- Maintain internal marketing campaign calendar and coordinate cross-departmental marketing requests.
- Handle other duties as assigned by USA Wrestling leadership team.
Qualifications:
- Bachelor’s or Master’s degree in a relevant field (Marketing, Digital Media, Communications, Advertising, etc.)
- A minimum of two-years relevant professional experience with a focus on marketing. Previous experience in college or Olympic sports is desirable.
- Experience managing campaign-level work through Customer Relationship Management tools, branded social media channels and third-party advertising platforms.
- A demonstrated ability to independently design and execute successful marketing programs
- Experience with various content creation tools and scheduling tools, such as Sprout Social, Hootsuite, HubSpot, and Jira.
- Working knowledge of and experience with the Adobe Creative Suite and design programs, specifically Photoshop, Illustrator, After Effects, Premiere Pro, Canva.
- Working knowledge of and basic skills in graphic design, photography, and motion graphics.
- A basic aptitude in live video production software such as Resolume Arena, Pro Presenter, or a commitment and ability to learn.
- Experience with Google Analytics, UTM application, Microsoft Excel, and other campaign reporting, BI and Visualization tools a plus.
- The ability to write effective, short form copy for various types of marketing activities including social media and email.
- The ability to execute and manage multiple projects simultaneously, as well as work in a collaborative, cross-departmental, fast-paced sports environment.
- A proven understanding of current digital marketing trends with an eye on remaining ahead of the curve.
Physical Requirements
- Ability to hold and operate a computer, camera, audio/visual equipment, and other office or event technology.
- Occasional lifting, carrying, or moving of items up to 25 pounds (such as event materials, equipment, or supplies).
- Ability to stand or walk for prolonged periods of time at events.
Travel Expectations
Domestic travel, including weekends and holidays, is required.
Salary Range
Compensation commensurate with experience.
$65,000-$75,000 per year
Benefits
- Paid vacation, personal and sick time
- 10 paid holidays per year
- 403 (b) retirement plan
- Medical, dental and vision insurance
- Employer paid life insurance
Other Information
The USA Wrestling Office is located in Colorado Springs, CO - ability to work from the office is required.
This is a full-time position which reports to the Director of Digital Content & Marketing.
USA Wrestling is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
