USA Weightlifting
Digital Campaign Lead
USA Weightlifting - Entry Level
Colorado Springs · CO · Hybrid
Corporate Communications · Digital Marketing · Promotions
$22 - $26 / hour
0
4
days ago
About USA Weightlifting
At USA Weightlifting, we believe the barbell is for everyone. Our sport is for the competitive weightlifter, the athlete whose second sport is weightlifting, and anyone who wants to be stronger for life. We serve a vibrant and thriving community of athletes, coaches, officials, clubs, and community-based organizations who share our passion for the barbell and the strength it can help unlock.
At USA Weightlifting, we believe the barbell is for everyone. Our sport is for the competitive weightlifter, the athlete whose second sport is weightlifting, and anyone who wants to be stronger for life. We serve a vibrant and thriving community of athletes, coaches, officials, clubs, and community-based organizations who share our passion for the barbell and the strength it can help unlock.
We are a well-connected team that is committed to clean sport, innovation, empowering athlete voices, and diversity, equity, and inclusion. Our work with each other is defined by our core values of service, teamwork, integrity, belonging, and excellence. If you thrive in a team of competitive high performers who are committed to serving and succeeding with integrity, then USA Weightlifting may be the place for you and your talents.
Reports to: Director of Communications
Job Description
The Digital Campaign Lead (DCL) handles external-facing digital marketing efforts for USA Weightlifting. Reporting to the Director of Communications, this role is responsible for managing paid social and multi-channel digital campaigns (email marketing, social media marketing, display advertising, and content marketing) with the goal of drawing eyes and attention from outside the established USA Weightlifting community and bringing them into the fold. They will work closely with the various departments within USAW, but especially the Events & Sponsorships and Coaching Development departments, to run campaigns that support USAW’s primary value propositions: 1) competing in the sport of weightlifting, and 2) access to weightlifting/strength sport education. The primary goals of the developed campaigns is a mix of increased revenue by increasing event ticket sales and coaching course sales, and an increase in participation in the sport by driving sport awareness and interest into signups for key USAW national events.
The Digital Campaign Lead (DCL) handles external-facing digital marketing efforts for USA Weightlifting. Reporting to the Director of Communications, this role is responsible for managing paid social and multi-channel digital campaigns (email marketing, social media marketing, display advertising, and content marketing) with the goal of drawing eyes and attention from outside the established USA Weightlifting community and bringing them into the fold. They will work closely with the various departments within USAW, but especially the Events & Sponsorships and Coaching Development departments, to run campaigns that support USAW’s primary value propositions: 1) competing in the sport of weightlifting, and 2) access to weightlifting/strength sport education. The primary goals of the developed campaigns is a mix of increased revenue by increasing event ticket sales and coaching course sales, and an increase in participation in the sport by driving sport awareness and interest into signups for key USAW national events.
Summary of Duties and Responsibilities:
- Build digital marketing campaigns focused on bringing outside revenue, participation, and attention to USAW. This will be a mix of activating paid social ads, multi-week social media postings, and email campaign flows to promote product offerings, help drive event sales, and pull potential members and customers into the USAW ecosystem.
- Help market USAW’s alternative event formats such as our Wodapalooza event to potential athletes and sponsors.
- Help modernize the way USAW works with partners and promotes those partnerships across digital landscapes.
- Build campaigns around selling USAW education courses and opportunities to prospects outside of our current ecosystem. Spearhead the campaigns behind two emerging opportunities & offerings from USAW that are expected to launch in late 2026.
- Build campaigns around enticing athletes from other sport backgrounds to try weightlifting. Sell participation in the sport by helping to build the “second sport” idea of weightlifting and promoting transition from other sports to ours.
- Build campaigns around USAW national events, highlighting national team athlete sessions to draw in local crowds.
- Oversee paid-social for USAW. Completely own the process of creating and managing USAW digital ads on various platforms, starting with Meta platforms and eventually reaching new platforms.
- Track campaign performance data, report results, and adjust campaigns based on what the data shows.
- Investigate how AI search engine use can be leveraged by USAW. Explore how we get USAW offerings to appear more frequently in AI-search results.
- Occasionally capture and edit content to be used for marketing needs and campaign use. We’re not looking for someone who has top-end professional photo/video expertise, and we do maintain a budget to contract out some photo and video work, but a working knowledge of basic camera controls and editing software (Adobe suite and/or CapCut) is preferred.
Qualifications:
- Proven knowledge of digital marketing campaign creation and management
- Experience activating and managing paid social campaigns
- Experience creating and managing email flows
- Excellent writing skills and knowledge of AP Style formatting
- Experience posting to corporate/professional social media channels
- A sports fan with knowledge of the communications and digital marketing industry
- Familiarity with Adobe editing tools, primarily Photoshop and Premiere Pro
Physical Requirements:
- Ability to lift and move materials weighing up to 30 pounds.
- Ability to stand and move throughout event venues for extended periods during national events.
- Ability to travel domestically and work occasional evenings and weekends as required to support USAW programs and events.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Location:
- Colorado Springs-based preferred, full-time remote possible.
- If in-person: Office work from USA Weightlifting’s headquarters office in the Olympic Sport House. Periodic remote work options available.
- Quarterly multi-day trips to USAW national competitions
Job Type: Full-time, non-exempt position
Compensation: $22-26 per hour
Benefits:
USAW offers a competitive benefits package designed to support employee well-being, financial security, and work-life balance, including:
- Medical insurance
- Employer-paid dental insurance
- Employer-paid vision insurance
- Employer-paid life insurance
- 401(k) with an 8% employer contribution and immediate vesting
- Paid time off
- Paid parental leave
- Flexible hybrid work environment
Schedule:
- 8-hour shift
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
General timeline:
- Accepting applications through July 24
- Applications will be reviewed as received
- Expected start date August 24
Job Questions:
This position is a hybrid role. Are you currently in Colorado? If not, are you open to relocation?
This position requires limited, periodic travel to off-site events. We host five national competitions per year (one per quarter plus an extra in Q2). Are you willing to travel?
Can you briefly describe a digital campaign that you were a part of? What was your role in the campaign, and how was the campaign a success?
