Department: Marketing and Communications
Duration: April 1 – September 1
Compensation: Paid
Position Overview:
USA Softball is seeking a Marketing and Communications Intern to assist in the planning, creation, and execution of marketing, communications, and grassroots initiatives. This position offers a unique opportunity to gain hands-on experience in social media strategy, event media production, grassroots marketing, and partnership support within a nationally recognized sports organization.
The intern will play a key role in helping promote the sport of softball through engaging content creation, community outreach, and supporting strategic marketing campaigns.
Key Responsibilities:
1. Event Media Production:
- Assist with marketing, sponsorship and social media duties during events.
- Assist with social media, websites, and other promotional platforms.
- Edit, organize, and post media content to enhance storytelling and fan engagement.
2. Social Media Analytics:
- Track and analyze social media performance across various platforms (Facebook, Instagram, Twitter, etc.).
- Provide reports and insights on social media engagement, audience growth, and campaign effectiveness.
- Support the development of strategies to boost social media presence and improve audience engagement.
3. Grassroots Marketing and Community Engagement:
- Assist in promoting grassroots initiatives to increase softball participation at the local level.
- Develop and distribute promotional materials to support local associations and leagues.
- Support implementing programs aimed at growing softball participation in underrepresented communities.
4. Hall of Fame Social Media Campaign:
- Assist with the development and execution of a social media campaign celebrating the USA Softball Hall of Fame.
- Help create engaging content highlighting Hall of Fame inductees, achievements, and milestone events.
- Contribute to the storytelling process to enhance public recognition of key sports figures.
5. Partnerships and Vendor Support:
- Provide support to the marketing department in managing partnerships and vendor relationships.
- Assist with communication between USA Softball and its sponsors, vendors, and partners.
- Help coordinate promotional activities at Devon Park
- Coordinate gifts for National Championships: Organize player, umpire, and coach gifts for National Championship events, working with partners and vendors to ensure timely and accurate delivery.
- Coordinate National Team and MVP Gifts: Assist with preparing and delivering National Team gifts and MVP boxes for competitions, ensuring all gifts are thoughtfully packaged and distributed.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
