US Sailing Sr. Communications & Content Manager

Job Description

Position: Communications Director

Department: Marketing and Communications

Reports to: CMO

Position description:
The Communications Director at US Sailing will take a leadership role in the development and implementation of communications and content strategies to promote the organization’s programs, services, products and events to our members and the public.

Roles and Responsibilities:

The Communications Director will lead public relations efforts for our various organizational initiatives. Responsibilities include the following:

Write and edit news announcements, press releases, feature stories, letters, corporate communications, publication content, website copy, and more
Organize and provide coverage for US Sailing Events and Competitions through all appropriate communication channels
Draft messaging and talking points for US Sailing leadership and spokespersons
Execute an effective schedule of online and offline communications initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, and brand storytelling
Organize and manage the communications and content calendar for the organization inclusive of the US Sailing Team
Organize and execute weekly and monthly newsletters
Develop, lead, and execute communications tracking strategies
Develop targeted email marketing strategies
Implement strategies in support of membership communications
Work closely with staff on developing and updating website content
Develop and implement crisis communications plans
Manage creative production timeline of online and offline marketing assets, graphic design, video production, and web development, from the initial concept to finished product and execution
Manage the content development team (written, web, video, graphic) in support of the Marketing & Communications Associate and the US Sailing Team Media and Communications Coordinator’s activities
Lead content development activities to support events, competitions, US Sailing Foundation, and other general needs across the organization
Hire and provide direction and coordination for external photography, videography, and writing freelance contractors and vendors
Hire and train interns
Conduct media training to US Sailing event host organizations
Deliver public relations presentations and status reports on initiatives
Handle media inquiries and facilitate interviews
Identify short-term and long-term scheduling, budget, and resource needs, including developing and managing an annual communications and content budget

Position Qualifications and Requirements:

Bachelor’s Degree in communications or related field, Graduate degree a plus
Communications and content experience in an Athletic Department, National Governing Body, or governmental organization a plus
5-7 years public relations, marketing, advertising, content development and management and/or professional writing experience.
Superior written and verbal skills, public relations, marketing, and management skills
Intuitive, proactive, collaborative, leader, driver, creative problem solver, analytical, versatile professional
A team leader with strong management skills in running a communications and content team, with a willingness to share your knowledge to support the team and nurture more junior team members
Ability to manage multiple projects with varying priority at one time
Strong copy writing and proofreading skills
Attention to detail and upholding brand standards and consistency
Willingness to travel and have flexible working hours to accommodate events, competitions and other communications and content development needs across the organization