Senior Manager, Digital & Content Strategy - Stewart-Haas Racing (Charlotte · NC)

Stewart-Haas Racing Jobs
Sports Jobs in Charlotte · NC
Marketing: Digital Marketing
General Summary: Reports to the Head of Digital and Brand Strategy. The Senior Manager, Digital & Content Strategy will beresponsible for building a comprehensive digital and brand strategy across owned channels as well as leading various digital & content plans, partner campaigns and brand initiatives to expand the reach of Stewart-Haas Racing, our drivers, and partners. A successful candidate will have a deep understanding of brand development, fan engagement and the digital landscape, with the ability to think creatively and strategically. 
 
This role will play a critical role in helping to grow our fanbase, ensure our partners maximize their activations across digital and position us as a best-in-class content team across all of sports. We’re looking for a collaborative, proactive and strategic person who isn’t afraid to roll up their sleeves and push the envelope. This person must have a passion for the digital and creative landscape, possessing a strong understanding of consumer behavior. A passion for sports business, especially motorsports, is a plus.
 
Principle Duties and Responsibilities:
  • Build a strategic, innovative digital strategy for SHR working in collaboration with team members. 
  • Ideate and create strategic plans for the SHR brand, its drivers, and its partners around tentpole moments and key initiatives as defined by the Head of Digital and Brand Strategy. 
  • Build a strategic POV and plan for our owned channels (social, website, email), executing against the plan. This includes overseeing the management of our website and email marketing initiatives. 
  • Lead digital & content brainstorms and planning across tentpole moments and programs for SHR and our partners. 
  • Maintain overarching and forward-looking team calendar and production schedules.
  • Collaborate with team members on a content strategy that helps brings to life the SHR brand, differentiates us from other teams and connects with new and existing fans. 
  • Assist in the continued development of a comprehensive digital tracking and reporting structure, helping evolve our process for benchmarking, generating reports and turning insights into action.
  • Identify new trends, technologies and platforms to help SHR and our partners reach new fans.
  • Manage the relationship with outside creative vendors, ensuring process and communication is efficient and brand consistency is upheld. 
  • Own and develop a strategy around SHR’s fan club, creating an innovative platform for us to engage with our fans and build affinity for our race team. 
  • Participates in other projects related to Stewart-Haas Racing, Haas F1 Team, Tony Stewart Racing, Tony Stewart Foundation, Gene Haas Foundation and additional miscellaneous projects.
 
Qualifications and Work Experience:
  • 6+ years of expertise in digital, content strategy and fan engagement in a creative agency at a brand, agency or sports team
  • Strong knowledge of the digital landscape, with experience managing digital channels (websites and email) 
  • Track record of experience in brand strategy and audience development 
  • Expert knowledge of best-in-class content development and creative process (i.e., creative briefs, project management, turnaround times, etc.) 
  • Experience driving partner programs and an elevated fan experience through digital and social channels
  • Experience tracking projects using collaborative tools
  • Experience working with cross-functional teams and departments
  • Strong network in the digital, content and social media industries
  • Strong written and verbal communication skills
  • Business judgment; strategic and analytical capabilities
  • Ability to prioritize and multitask, managing multiple projects with tight timelines
  • A team-oriented mindset and an ability to relate to others and develop sound relationships

Work Environment and Physical Demands:
General office environment. No extraordinary physical demands required. Some stress may occur when tight deadlines are required. 

Travel Demands: 
Travel to race events and / or extended hours may be required at times.  Air travel, hotel accommodations and per diem are the responsibility of SHR. Air travel to race events may be via private team aircraft.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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