National Baseball Hall of Fame

National Baseball Hall of Fame

Digital Content Specialist

National Baseball Hall of Fame - Entry Level
Cooperstown · NY
Marketing: Digital Marketing
Why the National Baseball Hall of Fame and Museum?
Working at the National Baseball Hall of Fame is a career experience unlike any other. Every member of our team is a steward of the game’s history. Our mission is simple - we preserve history, honor excellence and connect generations. These six words define our commitment to giving fans and visitors a home to celebrate the game and it’s history, honor the all-time greats, and make memories that will last a lifetime.

To best fulfill our mission we prioritize people, and that starts with our own team. We deeply value and support our dedicated team members. We provide a respectful and inclusive workplace. We work to foster connection, grow and cultivate talent, and provide flexibility to best support the health and well-being of our staff – all while having fun along the way.

If you are a baseball fan, a fan of museums, a student of history, love arts and culture, or someone who appreciates the unique connections that sports can create, this could be the team for you!

The Cooperstown Pitch.
Located on Main Street in the heart of picturesque Cooperstown, New York, the National Baseball Hall of Fame and Museum opened it’s doors for the first time on June 12, 1939, and has grown to become one of the country's most popular destinations. The Hall of Fame is the home of the game’s treasures, where the magic of baseball’s stories and legends are passed on from generation to generation.

With it’s character and charm, the Village of Cooperstown is an American treasure. For many Cooperstown means baseball, but it also offers golf, shopping and dining, hiking, biking, snowmobile trails, a pristine lake, unique museums, world-class arts and a wide array of craft beverages.To check out more information about living and working in Cooperstown, please visit: https://www.cooperstownny.org/about-cooperstown/

Our Commitment to Diversity, Equity, Accessibility & Inclusion.
We’re looking to recruit, hire, and collaborate with people of all backgrounds to help us build a team with varied perspectives and experiences. We are committed to cultivating a diverse, inclusive, welcoming, and supportive environment for all and are proud to be an Equal Opportunity Employer.

Job Summary:
The Digital Content Specialist will creatively contribute to the storytelling efforts of the National Baseball Hall of Fame by developing high-impact social media and web content. The ideal candidate will have a background working in social media with a concentration in copywriting, graphic design, illustration or web production.

Position Type:
This is a full-time, benefit eligible position that will work in-person at the National Baseball Hall of Fame and Museum in Cooperstown, NY. The salary range for this position is $38,000-44,000. Benefits associated with this position include health insurance, dental insurance, life insurance, medical/dental FSA, retirement, and paid time off (vacation, sick, holidays). This position reports to the Director of Digital Content.

Essential Job Functions:
  • Manage and produce engaging content for the day-to-day needs across all Hall of Fame social media channels including X, Facebook, Instagram, TikTok, YouTube and emerging platforms.
  • Coordinate all aspects of web-based operations, including but not limited to vendor relationships and content generation/management.
  • Work collaboratively with departments across the institution to develop and execute campaigns for social and web, including content, templates and more.
  • Serve as liaison with solution providers for day-to-day management of Hall of Fame website and third-party architecture.
  • Oversee and assure website is continually monitored and regularly updated.
  • Maintain and update daily, weekly and yearlong institutional content calendarsfor organizational messages.
  • Along with Communications Department, contribute to shape of comprehensive digital strategy and brand identity for the institution, including core messaging, tone of voice, and look and feel unique to multiple digital channels.
  • Serve membership/development, retail and education constituents through e-news and targeted content.
  • Identify key storylines across professional baseball and benchmark best practicesagainst clubs and similar institutions to stay on trend and promote the mission ofthe National Baseball Hall of Fame and Museum.
  • Contribute to the Communications Department’s content efforts on InductionWeekend, Classic Weekend, and other signature events.
  • Participate in team meetings, providing input and suggestions that informdecision making.
  • Lead or participate in daily and weekly brainstorming for social media content within the Communications Department.
  • Assist with development of content for additional Hall of Fame efforts.
  • Manage forms, newsletters and analytics for web and social media presences.
  • Provide public relations/communications teams with support during media shoots, events and activities.

Preferred Qualifications:
  • EDUCATION: Undergraduate degree in applicable field, i.e. Communications, Digital Media, Journalism, etc. or equivalent work experience.
  • EXPERIENCE:
    • One to three years of experience in a sports or social media content creation/distribution environment. Experience working in a sports, museum or journalism-related field ideal.
  • KNOWLEDGE, SKILLS AND ABILITIES:
  1. Bilingual (English and Spanish) a plus.
  2. Working knowledge of Adobe Creative Cloud (i.e. After Effects, Audition,
  3. Illustrator, Photoshop, Premiere Pro, etc). Previous motion graphic design experience a plus. Understanding of web operation technology, such as HTML, CSS and open-source content management systems.
  4. Familiarity with email marketing best practices and email KPIs, metrics andreporting.
  5. Strong story development skills with an emphasis on feature writing.
  6. Ability to plan projects, work to timelines, and provide regular project status and updates.
  7. Capacity to manage multiple projects while interacting with different functional teams
  8. Excellent attention to detail and accuracy while maintaining speed and consistency.
  9. A passion for baseball and appreciation of its history.

Typical Equipment Used:
Ability to operate a computer and use general word processing and database programs; ability to use a scanner and photocopier; ability to operate a digital camera and video camera.

Typical Physical Demands:
Must be able to move 50 pounds with or without accommodations and perform repetitive actions over time. Must be able to work in a seated position for majority of workday.

Other Duties:Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Don’t Meet Every Requirement?If you’re excited about this role but your experience doesn’t align perfectly with every
qualification in the job description, we encourage you to apply anyway. Your unique combination of passion, skills and experience could make you the right candidate for this role.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.