Who We Are:
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.IMG is seeking a data-driven analyst to join the team as Senior Manager, Data Analytics. The successful candidate will empower teammates across the portfolio with data and insights, enabling them to make informed business decisions and improve overall marketing ROI and efficiency.
Key Responsibilities & Accountabilities:
Implement marketing campaign tracking to support digital teams in accurately measuring channel performance
Partner with key stakeholders to prioritize analytics projects and translate business needs to analytics needs, focusing on traffic analysis, data integration, conversion tracking and optimization, and data visualization
Build and maintain performance reports and dashboards to report on digital product and marketing campaign effectiveness
Empower teammates with meaningful data and actionable insights, identifying optimization opportunities and ultimately improving return on marketing investments
Pull and analyze data to formulate insights, trends, and recommendations, and to answer complex business questions
Knowledge & Experience
Extensive hands on experience in data analytics
Exceptional problem-solving skills, including conducting research, analyzing data, statistical analysis, developing hypotheses, and synthesizing recommendations
Mastery of SQL and Python - efficiently writing queries producing reliable outputs
Advanced data visualization skills (Excel, Tableau, Quicksight, PowerBI, etc.)
Experience extracting and manipulating data sets of varying sizes
Experience leading data integration projects and implementing product and campaign performance measurement solutions (eg. placing pixels for Google Analytics, Meta, Google Ads, etc. with Google Tag Manager and without)
Strong understanding of digital marketing concepts and channels, campaign metrics, and online advertising best practices
Experience with digital media and analytics tools (i.e. ad servers, measurement platforms, visualization tools, tagging softwares, etc.)
Ability to simplify complex data concepts for cross-functional/non-technical stakeholders
Preferred: experience with marketing for events
Skills & Abilities
Highly analytical
Strong business sense and clear communication skills
Keen interest in staying plugged in to digital growth industry trends
Strong ability to stay organized while juggling multiple projects involving cross-functional stakeholders
Excellent collaboration skills
Unusual Challenges or Circumstances
You'll usually work normal office hours, however, you may work longer hours, including evening and weekend work, when working to a campaign deadline or in the lead up to/ during an event.
You may be required to travel to events, as necessary.
Outside of event travel there may be a requirement to travel for meetings as part of the role.
Your Career at IMG
IMG is highly invested in the career development of its employees. If successful in your role, it should provide you with a stepping stone to the next stage and beyond. It is important to note that while most people look at the position of their line manager as the next step, there is significant opportunity for cross-promotion across the many different divisions of the company. This is possible because of the vast scope of our company and will be strongly encouraged.
Working Conditions
This is a permanent position
This role will be based in New York, US
Working hours are 9:00 - 17:00, Monday to Friday
Occasional travel and weekend work may be required
Equal Opportunities Statement
IMG is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Business Overview
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
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