As IMG enters an exciting phase of growth and revitalisation, we’re seeking a Senior Producer, Creative Content to help drive our Branded content team and elevate our creative Studios function. You will be a hands-on leader with ambition, instinct and an exceptional understanding of how sport connects culture, community and creativity.
Our ambition is to shape the future of sport through bold storytelling, data-driven insights, smart commissioning, and platform-native innovation. We work with the world’s most exciting brands, federations, and athletes - crafting campaigns, content, and experiences that inspire and drive global impact across digital and broadcast eco-systems.
As Senior Producer, Creative Content, you’ll sit at the intersection of creative, strategy and production - redefining how we tell stories, engage audiences, and elevate clients across sport, esports, and new frontiers.
This is a role for a thinker and a doer: someone who can drive creative excellence from concept to execution, lead multi-platform storytelling for global brands and campaigns, and collaborate with Senior Partners to guide teams, inspire clients and produce work that sets benchmarks across the industry. You’ll have the space and support to think/strategise/innovate before driving change at scale.
PLEASE NOTE: Applications will close on Monday 12th January 2026 at 11.59pm UK Time.
Key Responsibilities and Accountabilities
Strategic Growth & Client Development
Lead the evolution and amplification of existing creative production projects, ensuring they deliver best-in-class storytelling and measurable audience impact.
Identify and unlock new creative and commercial opportunities, with focus on emerging markets such as Saudi Arabia’s fast-growing sports ecosystem and major global properties such as the Esports World Cup (EWC). Work closely to collaborate with our team in North America.
At times, collaborate with the Leadership team on pitches and business development, contributing creative strategy, digital production insight, and data-informed foresight.
Production Leadership & Creative Vision
Partner with the Creative Director to spearhead new business initiatives and shape IMG’s creative reputation globally.
Inspire a culture of innovation, collaboration and creative bravery, ensuring our work remains vital, relevant and audience-first.
Ideate and execute bold, forward-thinking creative strategies grounded in performance data and audience insights.
Bring a black book of contacts and expand our creative reach by collaborating with start-up agencies, creators, and emerging talent to diversify our portfolio.
Content & Platform Development
Drive digital-first and multi-platform innovation across key partnerships, delivering content that lives and thrives natively across platforms.
Develop, test, and scale new formats that transcend the realms of traditional broadcast.
Ensure every idea is built with adaptability and longevity, capable of engaging diverse audiences in global markets.
Innovation & Thought Leadership
Track and interpret trends across sports, esports, and digital culture.
Champion creative experimentation in live, audio, and digital production – encouraging teams to push boundaries in how sport is told and experienced.
Connect ideas across teams and disciplines, ensuring our creative ambition remains grounded in strategic insight to make smart commissioning decisions.
Data-Driven Development
Define success metrics and measure performance with a purpose to inform evolution and innovation.
Foster a culture of learning and insight-sharing, encouraging meaningful departmental collaboration between Creative, Strategy, Digital, Marketing, Sales & Distribution, Sponsorship and Business Development teams to inform future creative and commercial decisions.
Use analytics, audience and platform behaviour to refine approaches to storytelling and drive tangible business impact for clients.
Knowledge and Experience
Senior-level experience in broadcasting, creative production, and digital media.
Proven hands-on success leading complex, multi-platform productions with global reach and creative ambition.
Client-facing experience partnering with global brands, federations, events, agencies and athletes, across a variety of sports and brand partners.
Deep understanding of audience engagement across sports and digital ecosystems, with a passion for using insights to fuel creativity.
Experience contributing to business development, brand growth and team leadership within fast-paced digital & creative environments.
A strategic mindset with strong creative instincts, leadership and commercial awareness.
Excellent communicator and collaborator, confident managing high-profile clients and cross- functional creative teams, including line-management.
Work Conditions
This is a permanent full-time role.
This role will be required to work regularly at both our Chiswick Park and Stockley Park offices.
Some weekend/evening work and international travel may be required.
