USA Cycling is the national governing body for the sport of cycling and oversees the disciplines of road, track, mountain bike, cyclocross, and BMX. With a mission to develop the sport of cycling in the United States and to achieve sustained international racing success, USA Cycling supports cyclists at all levels, from those just beginning in the sport and participating in fun rides to seasoned professionals. The organization not only identifies, develops, and selects cyclists to represent the United States in international competition, but also supports amateur bike racing through grassroots development programs and the provision of critical infrastructure to run organized racing. We champion every aspect of the sport as advocates for the best of American cycling. USA Cycling is actively engaged in the ongoing work of growing the cycling community-internally and externally-to better reflect the diversity of the country. The Event Services Regional Manager works in collaboration with fellow staff under the direction of the Director of Event and Customer Service to ensure the integrity and growth of competitive cycling in the United States.
The Event Services Regional Manager helps USA Cycling build market position by locating, developing, defining, negotiating, and closing business relationships in their assigned region. The position is responsible for building and maintaining strong relationships with event organizers and clubs, promoting and selling the services and tools of USA Cycling, and working with various constituent groups to help grow the sport of cycling. The key goals will be to drive uptake of USA Cycling services and tools, and growing rider days by increasing ride and race opportunities at events in a sustainable manner. Specific goals and metrics will be defined and agreed upon on an annual basis.
The Event Services Regional Manager will be responsible for the following:
- Direct oversight of the overall success of the assigned region. Includes the region’s budget and financials, communication within the organization, department, local associations, event organizers, members, and clubs.
- Research, generate, recommend, and prioritize new growth opportunities within existing competitive and enthusiast events.
- Work with department leadership to define strategies for identified targets in assigned region; and lead the implementation of the sales and service strategy to provide the best chance for success and growth.
- Ensure regular and ongoing contact with event organizers of both sanctioned and unsanctioned events, establishing strong relationships and discussing USA Cycling’s value and benefits of permitting events with USA Cycling.
- Manage local association and mountain bike series calendars to ensure the growth of the sport at the local level in rider days, event counts, and memberships, including collegiate and interscholastic cycling.
- Manage and resolve current issues in each local association in the assigned region and work to incite growth within each association in line with the mission, vision, and goals of USA Cycling.
- Work with the department and executive leadership to ensure Local Association program helps fulfill USA Cycling’s mission, specifically assisting in the facilitation of the LA Summit, LA annual agreement, and other LA programs.
- Compile and submit monthly reports to leadership regarding customer contacts, successes, and challenges. Collect information regarding the event demographics and characteristics and update USA Cycling sales tracking tools as necessary.
- Compile an inventory of unsanctioned events in the region, with a plan of contacting those events to offer support and USA Cycling services.
- Work with events, particularly gravel and gran fondos, to offer USA Cycling member benefits while returning marketing and other support.
- Fully understand the various online tools and benefits provided by USA Cycling (permitting, event registration, post-event, results, and rankings, point series, insurance, rebate and incentive programs, etc.) and actively market these tools and benefits to event directors, local associations, officials and athletes to increase adoption and market share. Provide training and a first level of support for these tools and services.
- Plan, forecast, and manage assigned territories, including local associations, mountain bike events, event scheduling, assisting with the review and approval of LA policies as applicable, the state and regional championship processes such as assembling bid packets, collecting and reviewing submissions, and awarding winning bids for championship events.
- Represent USA Cycling at various events within the assigned territory to engage all constituent groups to provide up-to-date information and education on USA Cycling rules, policies, online tools, services, benefits, volunteer opportunities, and programs. Event travel will be agreed upon on a quarterly basis, with goals for each trip and reported outcomes in regards to those goals.
- Distribute club development materials as necessary, serve as a resource for club officers to turn to for guidance on how to organize and support events, along with building community in the sport of cycling.
- Assist in developing and managing annual budgets and forecasts for assigned region(s) as required. Track expenses and submit for reimbursement in a timely fashion.
- Respond to event organizers and member inquiries in a timely manner while providing exceptional service.
- Perform these above and other duties as assigned.
- Bachelor’s degree in Business or a field related to the industry is required.
- Two (2) years of consultative sales related experience, preferably in the cycling industry.
- Passion for and knowledge of the sport of cycling, including both competitive and non-competitive events.
- Excellent analytical, research, communication, presentation, and interpersonal skills.
- An entrepreneurial and creative mindset with the ability to think proactively and independently.
- Knowledge of marketing principles to help drive value and growth for sanctioned events.
- Fundamental knowledge of USA Cycling online tools, services, fees, and benefits.
- Ability to build strong relationships with race directors and clubs, understanding their business needs.
- Strong decision-making capabilities along with the ability to work independently.
- Thrive in a fast-paced and highly dynamic environment with a strong capacity to lead multiple, high-priority projects, handle tight deadlines on a daily basis and work cross-functionally.
- Solid attention to detail with a keen eye for the bigger picture.
- Willingness to work weekends as needed, including some holidays.
- Cycling background or knowledge is a plus!
The physical demands described below are representative of those that must be met by potential candidates to successfully perform the essential functions of the role.
- Ability to work in conditions with occasional exposure to extreme weather such as high and low temperatures and variable precipitation when working at events.
- Visual capabilities for both long and short distance measurement at events.
- Frequently communicate with staff and participants and must be able to exchange accurate information in event situations.
- Dolly and lift-assist equipment. Incumbent may occasionally lift/move up to 50 lbs.
- Use of hands to finger, handle, or feel along with reaching with hands and arms.
- Microsoft Office (Word, Excel, PowerPoint & Publisher)
- 40-50% including weekend and holiday travel and work
Compensation and Benefits
- This is a full-time, exempt position working remotely.
- Base salary for this position is $37,500 - $40,500 annually with an opportunity for a performance bonus
- Comprehensive benefits package including:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Group Term Life Insurance
- Short-Term and Long-Term Disability Insurance
- Flexible Spending Plan and Heath Saving Accounts
- Employee Assistance Program
- Paid Holidays
- Paid Sick Leave
- Paid Vacation Time
- 403b Retirement Savings Plan
USA Cycling is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, protected veteran status, or any other characteristic protected by law.