JOB TITLE: Senior Coordinator – Social Media CLTFC
DEPARTMENT: Digital Media
REPORTING RELATIONSHIP: Reports to the Manager - Social Media
STATUS: Full-Time (Exempt)
About Charlotte FC
Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club’s mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers. For more information, visit
CharlotteFootballClub.com.
Position Summary
Charlotte FC is seeking an experienced, supportive, growth-oriented, hands-on. social media professional to help lead campaign strategy, drive engagement, and guide our brand voice across platforms that communicate and engage with Charlotte FC supporters, our local community, and the global sporting marketplace to generate brand awareness, build brand affinity, and fuel fan engagement in the digital space. You’ll also take ownership of key initiatives and collaborating with junior team members.
In this role, you will be responsible for helping the Social Media Manager lead and implement digital strategies, messaging and social media content planning and execution through a wide variety of platforms; using strong interpersonal skills to support collaboration and content development across diverse teams; and reviewing key performance metrics to inform creation of effective and engaging content.
The Senior Social Media Coordinator will report to the Social Media Manager and will collaborate with a Social Media Coordinator, as well as with Marketing, Communications, Sales, and Sponsorship teams to create content, determine which platform is best suited to each message and maintain brand consistency across platform. This position will work within the suite of channels for the club that includes Charlotte FC Academy, Crown Legacy FC (MLS NEXT Pro) and any future channels. The position is based in Charlotte, NC.
Primary Responsibilities
- Lead the execution of digital and social media strategy across platforms.
- Leverage research and insights to understand audiences and how best to engage them.
- Help the Social Media Manager create and oversee content calendars, ensuring alignment with brand strategy.
- Effectively communicate with the Social Media Manager on the progress of projects and other items.
- Collaborate with marketing and communications in shaping and bringing to life the Charlotte FC brand narrative.
- Generate, edit, publish, and share engaging content daily to create fans and followers of the Charlotte FC brand.
- Maintain a clearly defined “social voice and personality” for Charlotte FC channels. Be able to extrapolate
- Respond to fan queries in a timely manner and monitor customer reviews.
- Create and assist with day-to-day editorial calendars.
- Review and share analytics and insights for all social media platforms with actionable suggestions to increase growth, engagement, new followers, and revenue.
- Additional related duties as assigned.
Minimum Qualifications
- Bachelor’s degree required.
- At least 3-4 years of professional experience in digital and social media.
- Hands-on experience in all aspects of content creation, from ideation to execution and performance analysis.
- Collaborate with marketing, design, and other departments on integrated campaigns.
- Excellent copywriting skills.
- Experience with Adobe Creative Suite and/or working knowledge of photo/video and editing tools.
- Ability to lead initiatives and collaborate cross-functionally.
- Experience with leading or contributing to meetings with key stakeholders across the organization.
- Must have a strong knowledge and understanding of current digital and social platforms including rules of engagement and emerging trends.
- Strong knowledge of current technologies and commitment to remain up to date with industry best practices and emerging technologies.
- Experience with analyzing social media performance and effectively communicating key takeaways with teammates and stakeholders.
- Proficient with the English language.
- Must be flexible and available to work evenings and/or weekends, nights, and holidays.
- Must pass pre-employment screens.
Preferred Qualifications
- Bilingual in English & Spanish.
- Experience with creative or journalistic writing.
- Experience working in the soccer, sports, and/or entertainment industry.
- Strong soccer knowledge.
- Baseline knowledge of MLS and Charlotte FC is also a plus.
Essential Functions
- Strong work ethic and attention to detail.
- Ability to think strategically with social execution, but also brand advancement and management.
- Strong leadership skills when it comes to project management, execution and collaboration.
- Ability to communicate effectively using a variety of media with diverse audiences.
- Works well under pressure while maintaining a positive attitude.
- Demonstrated ability to meet strategic deadlines in a dynamic environment.
- Must maintain complete confidentiality of privileged, and/or sensitive information.
- The ability to prioritize workload to manage time and tasks.
Work Environment and Physical Requirements:
- Must be able to work in all Charlotte FC matches.
- Must be able to lift and carry up to 50 lbs.
- Ability to remain standing/walking for up to 8 hours.
- Ability to climb stairs.
- Ability to work both indoors and outdoors, and endure weather conditions, including rain, wind, high and low temperatures, etc.
- Must be able to work in non-traditional settings, and work non-traditional hours including nights, weekends, and holidays.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
