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Position: Intern - Digital Platforms CLTFC
Department: Digital Marketing
Reporting Relationship: Reports to Senior Manager - Digital Platforms
Status: Intern (Non-exempt)
About Charlotte FC
Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club’s mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers. For more information, visit
CharlotteFootballClub.com.
Position Summary
Charlotte FC is seeking a Digital Platforms Intern to assist with the creation and optimization of web and mobile experiences, paid media campaigns, and email and automation campaigns for Charlotte FC. This role will work closely with the Charlotte FC digital content team and report to the Senior Manager-Digital Platforms to help maximize KPI performance, innovate to generate leads, and use the digital platforms to create custom user journeys for fans to become more engaged with the brand. As new digital platforms for Charlotte FC and CLTFC MLS NEXT Pro come online and grow, this role will support building, innovating, and optimizing fan experiences on those platforms.
Primary Responsibilities
- Day-to-day assistance on Charlotte FC digital platforms – first team and MLS NEXT Pro websites, app, email, and paid media.
- Website & app assistance with digital platforms, including but not limited to posting of videos, photo albums, articles, SEO optimization, page building, etc.
- Collaborate with email marketing to create and send emails in Salesforce Marketing Cloud, including automations and journeys, data extension uploads, and scheduling requirements.
- Assist performance marketing in creating paid campaigns across various digital platforms, including paid social, display, OOH, etc.
- Work with larger digital marketing team to ideate and integrate new platforms and products to enhance the user experience, increase the full knowledge of the fan and open new revenue streams.
- Create relevant tracking tags for source attribution and ensure they align across all digital platforms.
- Support and execute sponsored activations and digital experiences for fan engagement across all digital marketing platforms.
- Other duties as assigned by manager.
Minimum Qualifications
- BA/BS degree in marketing, business, or communications.
- At least 1 year of experience assisting on large-scale websites and mobile apps, B-to-C emails, and paid media campaigns.
- Experience creating compelling digital experiences.
- Full understanding of the MS Office Suite (Word, Excel, PowerPoint)
- Exceptional organizational skills and attention to detail.
- Strong verbal and written communication skills.
- Must be flexible to work evenings and/or weekends, and all Charlotte Football Club events, including events held on weekends, nights, and holidays.
- Must pass pre-employment screens.
Preferred Qualifications
- Experience using data-driven insights to understand what is working and what needs improvement within the digital space.
- Working knowledge within website content management systems – WordPress, Drupal, pocket, custom-coded CMS, etc.
- Working knowledge within email management systems – Salesforce Marketing Cloud, Marketo, Litmus, etc.
- Familiarity with the overall digital marketing ecosystem.
- Experience within a fast-paced industry.
Essential Functions
- Ability to collaborate with cross-functional teams to achieve desired outcome.
- Self-starter with a hands-on approach, good instincts for prioritization and the ability to work under a high-pressure, fast-paced environment.
- Strong analytical, project management and communication skills.
- Agile and able to respond effectively to the rapidly changing needs of a fast-paced / high-growth organization.
- Demonstrated ability to meet deadlines in a dynamic environment.
- Must be able to handle confidential, privileged, and/or sensitive information with carefully and with sensitivity.
Physical Requirements
- Ability to sit, walk and stand for extended periods of time throughout the day.
- Ability to focus on projects for periods of time.
- Role routinely uses standard office equipment.
- Lift at least 20 pounds.
Work Environment
This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions) and remotely as assigned by management and based on current business needs.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
