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Position: Senior Director, Head of Content - Carolina Panthers
Department: Content
Reporting Relationship: Reports to Vice President, Marketing and Brand Strategy (TSE)
Status: Full-Time (Exempt)
Position Overview
The Carolina Panthers are seeking a dynamic, positive leader to guide the strategy, tactical operations, and culture of the Club’s content team. This established leader of people will oversee the teams responsible for social media, video production, radio and television broadcast production, reporting, editorial, team website and app, and production operations. The ideal candidate will be adept at working with and leading both high-performing creatives and strategists, and will be prepared to guide the Club to innovate and lead the League in an evolving media landscape.
Primary Responsibilities
- Lead the Content organization with the mindset of a Media Company GM – seeking to produce world-class content across platforms at a prolific and expanding rate with the aim to fuel a highly-engaged and consistently growing fanbase, while driving top-line revenue through smart and aligned corporate partnerships and media rights deals.
- Set strategy and establish channel-right KPIs and benchmarks for all departments relating to content engagement, channel growth, brand goals, and revenue generation that streamline and align with department and individual goal setting.
- Oversee all aspects of social media execution, web editorial direction, live streaming events, and content planning across O&O (web and app) platforms and emerging content distribution platforms.
- Set yearly budgeting and spending for all teams and lead the development of strategic outside partnerships to help the team increase production capacities, capabilities, efficiencies, and alignment.
- Work alongside Head of Creative to establish unified look, feel, and voice across properties that makes it clear and obvious when content is made by the Panthers, rather than about the Panthers. Establish the culture of a unified team across Content and Creative, with the Creative team providing graphic design, photography, special video projects, and motion graphics resources to fuel a prolific and unified Content output.
- Work alongside Head of Creative with the relationship of an internal Creative Agency – drawing on the shared resource to support special event coverage, sponsorable content ideation and production, special project production, and other creative services.
- Lead processes for effectively and efficiently staffing Content production roles across all team major events, especially games. Create systems to ensure our team can execute game coverage at a world-class level, while building efficiencies that streamline costs and a staffing rotation to create business continuity while providing the staff with work-life harmony.
- Act as organizational contact for outside partners, including the NFL, product vendors, media companies, and others; be proactive in promoting the team’s brand and creative outputs wherever possible in the appropriate digital landscapes
- Act as the Department’s lead contact with Football for day-to-day communications, approvals, and alignment. Maintain and further develop a culture of trust, aligned goals, and respect in order to maintain and advance access to protected football spaces for the benefit of our fans and the organization.
- Work alongside Marketing department, Creative department, and others to drive a unified Integrated output around key NFL and Club tentpole moments. Align dedicated content verticals to support robust Content plans to support each key campaign, and align with Creative department to produce Special Projects to support overall campaign output while maintaining the day-to-day focus of the Content team.
- Serve as liaison with NFL platform and content departments and as liaison with video and broadcast leads; manage talent and personnel contracts for preseason TV broadcasts and full-season radio broadcasts.
- Manage senior-level direct reports, each responsible for managing others. Direct reports to include: Director, Social and Digital Strategy, Director, Digital Video, Executive Producer, Radio, and Sr. Manager, Broadcasting. Lead a full team of 27 with positive, accountable, selfless, and future-focused leadership. Direct-manage additional direct reports to backfill leadership roles whenever required.
- Evaluate and lead individual growth of talent across departments, elevating performance and developing future leaders.
Minimum Qualifications
- Bachelor’s degree in communications, marketing, advertising, or a related field
- 10+ years of experience in content production, content strategy, media, or an adjacent space
- Substantial professional experience leading a high-performing team of creative professionals, including both direct reports and a broader team.
- Demonstrated experience leading a fully integrated digital and social program.
- Strategic and commercial mindset with the ability to create and execute a proactive plan and pivot, as needed, to respond to unplanned needs.
- Strong knowledge of best-in-class social and digital media practices, NFL narratives, and league storylines; experience optimizing social media platforms including Twitter, Facebook, Instagram, TikTok, LinkedIn, YouTube, and more.
- Adept at working cross-functionally and providing exemplary service to internal and external stakeholders.
- Must be able to work non-traditional hours, including nights, weekends and holidays when necessary. This role is expected to work every home game during the NFL season.
- Must pass pre-employment screens
- Must be able to handle confidential, privileged, and/or sensitive information carefully and with sensitivity
Skills for Success
- Excellent oral, written, communication, and proofreading skills
- Detail-oriented, must be able to multi-task, and must be able to manage time successfully
- Ability to adapt to a fast-paced environment and think creatively
- Ability to work on a team and independently
Physical Requirements
- Sitting at a desk and computer for long periods of time.
- Bending, standing, reaching, kneeling, and lifting technology equipment and office materials.
- Walking throughout the stadium facility, sometimes for an extended period of time.
Work Environment
- This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions).
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
