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Position: Retail Marketing Manager
Department: TSE Marketing
Status: Full-time (Exempt)
Reporting Relationship: Reports to Senior Director, TSE Marketing
Position Summary:
Tepper Sports & Entertainment (TSE), the parent company for the NFL’s Carolina Panthers, MLS’ Charlotte Football Club, and Bank of America Stadium is actively seeking a creative and passionate Retail Marketing Manager to help elevate brand awareness, fan affinity, engagement, and revenue through retail and merchandising platforms, oversee other event retail, and provide overall support of TSE Marketing.
This role will collaborate with a third-party operator to ensure the efficient operation of all aspects of the retail operation, including product assortment and buys, on-site setup, e-commerce platform operations, and overall omnichannel experience. Key aspects of success for this role include creating opportunities to bring key brand storytelling moments to life through the retail experience, managing the internal/promotional buying process, and maintaining relationships with promotional vendors.
Primary Responsibilities:
- Assist Senior Director, Marketing with the overall operational relationship with the third-party retail operator relationship to ensure stadium store operation, e-commerce, and buying run smoothly for the Carolina Panthers and Charlotte FC
- Oversee the creation and execution of Panthers retail promotional calendar in collaboration with the Panthers marketing team
- Create retail marketing plans and manage the retail marketing process from start to finish with the goal of creating demand, conversation, and increasing revenue.
- Work with the NFL consumer products division and official licensees on product assortment details and approvals
- Serve as the main point of contact internally that manages the coordination and sourcing of promotional products/giveaways
- Develop local artist collaboration programs and boutique product marketing portfolio for the Carolina Panthers
- Ideate and execute retail marketing campaigns to drive fan engagement and conversion specific to the Carolina Panthers assortment
- Maintain brand consistency and support brand strategy throughout all retail activities
- Constantly be on the lookout for ways to utilize retail to expand the Panthers brand in the region, whether within the current footprint or third-party retail, pop-up shops, etc., throughout the Carolinas
- Assist with third-party event retail oversight
- Provide additional support for TSE Marketing as needed
Minimum Qualifications:
- A minimum of 5 years of professional experience in retail marketing
- Bachelor’s Degree in Marketing or related field
- Working knowledge of the consumer retail landscape
- Knowledge and understanding of emerging trends in the consumer products space
- Must be able to work flexible, non-traditional hours including nights, weekends, and holidays as needed
Preferred Qualifications:
- Retail buying experience preferred
- Prior sports and/or entertainment industry experience preferred
Skills for Success:
- Ability to work independently within a matrixed environment
- Collaborate with cross-functional teams to achieve the desired outcome
- A desire to be challenged and to craft creative solutions to emerging needs
- Strong work ethic with an eye for detail
- Ability to exercise sound judgment and discretion
- Must be agile and able to respond effectively to the rapidly changing needs of a fast-paced / high-growth organization
- Ability to work within a collaborative, team-driven, and goal-based environment
- Demonstrated ability to meet deadlines in a dynamic environment
Physical Requirements
- Standing for extended periods of time
- Sitting and working at desk on a computer
- Walking throughout the stadium which may include stairs
Work Environment:
This job operates in a professional office environment (mostly office environment but occasionally outside in a stadium facility at times, which may include inclement weather conditions and extended time standing and walking).
