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Position: Manager – Partnership Marketing - Panthers
Department: Corporate Partnerships
Reporting Relationship: Reports to the Senior Director of Partnership Marketing
Status: Full-Time (Exempt)
Position Summary
The Partnership Marketing Manager manages the day-to-day relationships with select Carolina Panthers partners, including account management, contract fulfillment, and retention efforts, with the goal of successfully providing our partners with best-in-class service and flawless execution.
Primary Responsibilities
- Serve as primary contact for all assigned partnership accounts
- Responsible for overall day-to-day account management including contract activation and fulfillment, strategic direction, and budget for assigned corporate partners.
- Co-create with the customer, and track, key performance indicators (KPI’s) for Corporate Partnership relationships
- Source and curate data supporting the KPI’s for the quarterly business reviews and throughout the partnership (e.g. one-off infographics)
- Position and present customer objectives and data in a platform customized to the audience (e.g. exec summary for the C-Suite)
- Manage partnership deliverables (i.e. branding, signage, media, print, promotional, entertainment elements, etc.) to ensure quality standards and that partner expectations are met.
- Coordinate the implementation of branding and activations during Panthers game days and other events including digital signage, in-game features, and fan engagement activations.
- Support and review partner activations, including evaluation and approval of promotional programs, rules, artwork, and in-market supporting media.
- Initiate and maintain regular contact with client and/or client’s agency, developing strong professional relationships.
- Lead quarterly business review meetings with customer stakeholders
- Understand and navigate the hierarchy of decision-makers and influencers within Corporate Partner relationships to ensure our value proposition is communicated to all
- Develop a deep understanding of your Corporate Partners business (how they make money, go to market strategy, financials, macroeconomic forces, etc.) and how those impact our customer relationship
- Brainstorm and collaborate, on a regular basis, incremental ideas on how to deliver KPI’s to meet customer expectations and provide upsell solutions
- Partner with the Corporate Partnership Sales Team member in support of customer renewals and upsells
- Provide best-in-class touch point management in preparation for and the following of corporate hospitality and other customer activation events
- Other duties as assigned
Qualifications and Education Requirements
- Bachelor’s degree in relevant field
- At least 5 years of relevant work experience
- Must be proficient in MS Word, Excel, PowerPoint, and Outlook
- Must be willing to work flexible hours, including some nights, and weekends
- Must be willing to travel when necessary
- Must pass pre-employment screens
Skills for Success:
- Develop and maintain courteous, effective and professional working relationships with employees at all levels of the organization as well as with sponsors and their contacts.
- Must be able to follow company policies and procedures.
- Must maintain appropriate levels of confidentiality with regard to partner and club matters.
- Must be punctual and timely in meeting all requirements of performance, including but not limited to attendance standards and work deadlines and all scheduled meetings.
- Proven track record in managing and onboarding long-term, top tier integrated marketing partnerships
- Ability to make sound decisions and exercise independent judgement and discretion with integrity and accountability, while working in a fast-paced, high-demand, and sometimes strenuous environment
- Creativity to develop strategic and purpose driven solutions
- Excellent spelling, grammar, proofreading skills and a strong ability to communicate both orally and written
- Must adapt, with minimal or no advance notice, to changes in how business is conducted, and work is accomplished.
- Excellent organizational skills and attention to detail
- Excellent communication skills, able to work with multiple stakeholders and personalities.
- Dynamic interpersonal skills and approachable personality.
- Works well under pressure while maintaining a positive attitude
- Must be a reliable team player who thrives in a collaborative, fast-paced environment.
- Must be able to multi-task while managing time successfully
Physical Requirements
- Sitting at desk and computer for long periods of time
- Prolonged periods of standing, walking
- Must be able to lift 15 pounds at a time
Work Environment
This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions). The job may require travel to off-site partnership events.
The Carolina Panthers are an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.
