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Position: Coordinator, Organizational Social Media Platforms
Department: Digital Media
Reporting Relationship: Reports to the Manager, Social Media Platforms
Status: Full-time (Exempt)
Position Summary
The Carolina Panthers Coordinator, Organizational Social Media Platforms will serve a key role in developing and executing the team’s strategy across Panthers ancillary social media platforms. This includes, but not limited to, TopCats, PurrCussion, Sir Purr, Community and Bank of America Stadium. The ideal candidate will have a deep knowledge of social media, with an excellent eye for content that will perform well on various social platforms. The candidate will serve a key role in creating and curating content from multiple sources to form industry-leading social feeds across all platforms and will serve as a primary publisher and community manager for Panthers ancillary social platforms.
Primary Responsibilities
- Publish day-to-day content across all organizationally affiliated social accounts (X, Facebook, Instagram, TikTok, etc.). This includes, but not limited to, TopCats, PurrCussion, Sir Purr, Community and Bank of America Stadium.
- Assist with community management including Instagram messages, X mentions and comments on all platforms.
- Assist in drafting copy for social media posts.
- Assist in the development and upkeep of social publishing calendars, ensuring a strategic and robust content mix that engages fans 365 days a year.
- Assist in the development, tracking, and reporting of key social metrics that allow the team to benchmark against our organizational goals.
- Monitor trending topics across platforms and react in real-time
- Assist with planning and executing content for main accounts and/or partner activations
- Collaborate with social media manager on creative activations with outside creators (illustrators, animators, sculptors, etc.)
- Assist in live coverage on gameday or event days including posting videos, photos, graphics, etc.
- Collaborate with the rest of the digital team to execute engaging content including graphic designers, photographers, videographers and team reporters
- Cover events in real-time via social media platforms including Stadium event initiatives, sponsorship events, community events
- Work with departments across all business units to deliver social and digital content (community, ticketing, stadium, etc.)
Minimum Qualifications
- Bachelor’s degree or equivalent experience
- 2-3 years of experience in social media
- Strong working knowledge of social media networks, including Instagram, X, Facebook, TikTok, and more
- Experience with Adobe Creative Suite
- Working knowledge of photo and video editing tools
- Excellent oral, written, communication, and proofreading skills
- Detail-oriented, must be able to multi-task, and must be able to manage time successfully
- Ability to adapt to a fast-paced environment and think creatively
- Ability to grasp future trends in digital technology and act proactively
- Ability to work on a team and independently
- Must be flexible to work evenings and/or weekends and all Carolina Panthers and Stadium events, including events held on weekends, nights, and holidays.
- Must pass pre-employment screens
- Must be able to handle confidential, privileged, and/or sensitive information carefully and with sensitivity
Essential Functions
- Sitting at a desk and computer for long periods of time.
- Bending, standing, reaching, kneeling, and lifting technology equipment and office materials.
- Walking throughout the stadium facility, sometimes for an extended period of time.
Work Environment
- This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions).
The Carolina Panthers are an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.
