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Position: Art Director
Department: Content (Creative)
Level: Director
Reporting Relationship: Head of Creative
Status: Full-Time (Exempt)
Position Overview
We’re seeking a passionate and visionary Art Director to shape and lead the Carolina Panthers’ visual identity across all platforms. This creative leader will transform strategic concepts into compelling, high-impact visuals that energize fans and elevate our brand presence, whether through digital, social, in-stadium, at retail, or through partnerships. Beyond hands-on design work, the Art Director will manage and inspire a talented team of designers to consistently deliver bold, breakthrough creative.
Primary Responsibilities
- Work with the Head of Creative to create design projects as assigned applying imagination, creativity, and originality from brainstorming phase through to print/production.
- Set the visual tone and art direction for seasonal campaigns, player promotions, and major events (ex. Regular season, playoffs, draft, theme nights, etc.)
- Complete design projects within designated timeframes.
- Own and evolve the team’s visual identity, ensuring consistency and freshness across platforms.
- In coordination with the Head of Content, present creative concepts to internal stakeholders and senior leadership
- Manage and mentor a team of designers while fostering a high-performance, collaborative creative culture
- Stay up to date with trends in sports design, pop culture, and fashion.
- Assist with copywriting, copyediting and proofreading as assigned.
- Work efficiently with internal departments and external clients to meet design needs and goals and ensure high level of satisfaction of graphic design projects.
- Oversee the request process for design projects received from across the organization.
- Participate as requested in all departmental and Club events including home and away gameday activities with a focus on digital content creation and support
- Help maintain brand consistency across all Club assets including internal departments, advertising, partner activations, etc.
- Establish and manage annual departmental budget in a manner that efficiently deploys our resources.
- Perform various other tasks that may be assigned from time to time by the Head of Creative or other executive leadership.
- Position requires routine face-to-face personal interaction with staff, senior level executives, players, coaches and ownership; therefore, job responsibilities must be physically performed in the Club offices and not in a telecommuting manner.
Minimum Qualifications
- At least 5 years in graphic design, visual communications, digital media or other relevant experience
- Experience leading a high-performing team of creative professionals
- Strong portfolio showcasing campaign development, branding, and logo design
- Expert knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Understanding of motion graphics and its tools such as Adobe After Effects are a plus
- Strong graphic design knowledge and experience including a solid understanding of layout, hierarchy, typography, color theory, patterns and other design principles.
- Excellent storytelling and visual communication skills
- Working knowledge of the printing process and press checks.
- Proven ability to apply working knowledge of creative writing, copywriting and copyediting skills.
- Ability to maintain confidential and/or proprietary information
- Must be able to work non-traditional hours, including nights, weekends and holidays when necessary.
- Must pass pre-employment screens
Skills for Success
- Strong organizational and time management skills with ability to prioritize and manage multiple tasks in a high-energy environment.
- Effective verbal and written communication skills.
- Strong interpersonal skills and the ability to create and maintain solid working relationships at all levels across the organization and externally.
- Possess excellent attention to detail and an ability to produce high-quality, accurate work within designated deadlines.
- Ability and internal drive to demonstrate a positive, winning attitude and a strong work ethic in the performance of all job responsibilities.
Physical Requirements
- Sitting at a desk and computer for long periods of time.
- Bending, standing, reaching, kneeling, and lifting technology equipment and office materials.
- Walking throughout the stadium facility, sometimes for an extended period of time.
Work Environment
- This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions).
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
