ABOUT PORTLAND FIRE:
Professional women’s basketball is returning to Rip City. On September 18, 2024, the Women’s National Basketball Association (WNBA) awarded Portland its 15th franchise, bringing the league back to the city for the first time in over two decades. Owned and operated by the Bhathal family through RAJ Sports, the team will make its official debut in 2026 at the Moda Center. Portland is cementing itself as the epicenter of women’s sports, powered by a passionate fan base and a rich basketball culture. At Portland Fire, we’re building more than a team, we’re creating a modern, inclusive, and community-driven organization from the ground up. With innovation, integrity, and excellence at our core, our mission is to set a new standard in women’s professional basketball - delivering excellence on the court, inspiring fans, and serving the city we call home. As we prepare for our inaugural season, we’re looking for passionate, driven professionals to help shape the future of this franchise and the future of the game.
THE ROLE:
As Social Media Director, you will build and lead social strategy and drive revenue opportunity. You will be responsible for managing the social media team, while leading all social strategy to build an engaged following. This is the perfect role for a digital strategist who loves to work at the intersection of culture, community, and sport.
WHAT YOU’LL BE UP TO:
- Drive social media strategy for the Portland Fire
- Build and manage cross-platform content calendar to support key milestones, campaigns, tentpole events, and brand moments.
- Generate compelling content (written, visual, and video) that drives engagement and builds community.
- Collaborate with internal teams, players, and external agencies to develop creative, culturally relevant and monetizable content.
- Travel with the team as needed to capture in-the-moment, behind-the scenes, and game-day content.
- Foster meaningful, authentic fan connections through community management and direct engagement.
- Identify emerging trends, opportunities, and cultural moments for engagement.
- Analyze and deliver regular reporting on the performance metrics including channel growth, campaign impact, and engagement metrics.
- Collaborate with influencers, athletes, media and local community leaders to expand reach and engagement.
- Maintain a consistent tone, style, and voice that aligns with the WNBA Portland brand.
WHAT IT TAKES:
- 8+ years in digital media with experience leading social media strategy
- Demonstrated experience capturing and producing live content within sports or entertainment.
- Exceptional storytelling skills with proven ability to create engaging content in visual and written mediums.
- Comprehensive understanding of social media platforms and their respective best practices.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
- Ability to travel and work on nights and weekends as the team’s schedule dictates.
- Comfortable delivering, receiving and implementing creative feedback.
- Self-motivated with the ability to work independently or as part of a team.
- Excellent communication and interpersonal skills.
- Proficiency in content creation tools and software.
- Experience in social media tools and analytics platforms.
- Passion for WNBA, basketball culture, and women’s sports.
BENEFITS
- Competitive salary and performance-based incentives, salary range $100,000 - $120,000
- Comprehensive benefits package, including health insurance, retirement plans, and wellness programs
- Opportunities for professional development and career advancement
- Dynamic, collaborative and fun work environment
- Opportunity to make a meaningful impact and contribute to the growth of women's basketball.
Ready to Be a Game Changer in Portland? Apply Now!
If you’re ready to shape the future of Portland Fire, we want to hear from you. Join us as we make history—on and off the court.
To apply, please submit your resume and cover letter outlining how your skills and experience make you a strong candidate for this role.
Portland Fire is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
About Portland Fire Ownership, RAJ Sports:
RAJ Sports, led by Alex Bhathal and Lisa Bhathal Merage, focuses on investment opportunities in sports and sports-related properties, drawing on the Bhathal family’s multi-generational experience and relationships in the industry. The firm seeks to leverage the power of sports to affect broader social and economic change through a variety of business and philanthropic strategies. Its deep experience in professional sports operations and large-scale real estate developments that create thriving community centers, positions the firm to deliver valuable assets that will support further growth for the players, staff, and fans. In 2013, the Bhathal family became investors in the Sacramento Kings (NBA); subsequently building the platform to include the Sacramento RiverCats (MiLB), Stockton Kings (NBA G-League) and several sports anchored real estate developments. The 2024 acquisitions of Portland Thorns (NWSL) and the Portland Fire expansion team represents a milestone for the city of Portland and places it at the epicenter of growth for women’s sports
