DIRECTOR, PLAYFLY MAX (VIRGINIA SPORTS PROPERTIES)

Charlottesville, VA

On-site 

THE RUNDOWN  

Playfly Sports is looking for a lead for our Playfly Max team in Charlottesville, VA

The Director will be responsible for generating NIL revenues on behalf of the University of Virginia to meet and exceed individual and team goals for Playfly Max. The person in this role will work on-site with the University of Virginia Athletics Department (“Athletic Department”), its strategic partners, and Virginia Sports Properties to pitch and close commercial NIL partnership agreements, develop, lead and execute specialty revenue concepts and revenue-driving events, and develop comprehensive revenue strategies to support NIL efforts and incremental revenues for the Athletic Department.

WHAT YOU’LL ACCOMPLISH  

• Partner with Athletic Department to develop and execute a revenue plan to meet and exceed NIL revenue goals for Playfly Max at the University of Virginia 
• Manage profit and loss & budget reports to maintain and exceed EBITDA budget  
• Prospect, close and renew a significant number of high level NIL partnership deals
• Identify potential sponsors by networking with relevant stakeholders & business partners and researching local, regional & national companies      
• Work with Virginia Sports Properties leadership and the Athletics Department and its strategic partners to create sales inventory, revenue projections and overall revenue strategy for University of Virginia project assets
• Develop sales presentations for new NIL marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals  
• Create sales proposals and draft/negotiate contracts with NIL sponsors      
• Develop key marketing objectives with clients thorough needs assessment and a collaborative sales process  
• Entertain and cultivate sponsors in non-game related settings  
• Prepare end-of-year and periodic recaps for partners  
• Represent Playfly Max, the University of Virginia, and Virginia Sports Properties in a professional manner  
• Research sports sponsorship and the NIL industry and stay current with regard to relevant market trends and conditions  
• Build a strong understanding of Playfly’s business units and offerings in order to leverage new business areas, leads, and categories  
• Other job-related duties as assigned 

WHAT YOU’LL BRING 

• Bachelor’s degree required  
• 5+ years of relevant direct sales/revenue generation experience in the sports multi-media environment, event planning, non-sports multi-media, or fundraising environment, or similar industry with transferrable applicable skills   
• Proven ability in managing, meeting & exceeding budget & revenue goals  
• Familiarity with KORE or similar CRM system
• Strong experience and understanding of integrated and “conceptual” sales  
• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients  
• Ability to develop and manage individual project P&L’s to a desired positive net outcome
• Outstanding verbal, written and interpersonal communication skills     
• Demonstrated professional sales presentation skills  
• Must be driven and coachable to execute the agreed upon revenue model and to understand the changing landscape of college athletics.

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS   

• Must be available for game days and evening athletic events and other special events
• Must be available to travel as needed for client presentations  
• Must be able to work nights and weekends around sporting and other special events 

WHAT WE DO 

Playfly Max is the division of Playfly Sports Properties that works with University Athletic Departments to identify, develop and drive NIL revenue concepts for our partners.  Playfly Max is an integrated revenue service, leveraging the NIL environment, to develop a multi-pronged customized strategy aimed at generating new dollars for Playfly Max partner schools.

Playfly Max was developed as a service line of Playfly Sports Properties in response to the Spring 2024 permissibility of schools to generate dollars in support of NIL. 

Playfly Max customizes strategies for our partners using a combination of traditional NIL commercial deals, specialty revenue concepts, special revenue-generating events and NIL membership marketing/fan giving opportunities.

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through Playfly Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com 

WHAT WE STAND FOR 

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.  

EEOC & DIVERSITY STATEMENT 

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.  

ACCOMMODATIONS  

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.