Playfly Sports

Playfly Sports

Account Executive, NIL Event Sponsorships & Operations (Auburn Sports Properties)

Playfly Sports - Entry Level
Auburn · AL
Corporate Sponsorship Sales · Sponsorship Services/Activation · Business Development
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ACCOUNT EXECUTIVE, NIL EVENT SPONSORSHIPS & OPERATIONS (AUBURN SPORTS PROPERTIES)

Auburn, AL

On-Site

 

THE RUNDOWN

This position will identify, pitch, and secure sponsorship agreements that drive incremental revenue for NIL-related special events. Specifically, this role will collaborate with key stakeholders in the Auburn NIL ecosystem including athletics staff, campus partners, and brand reps to drive new revenue that meets and exceeds team goals. Lastly, this role will assist with the coordination and fulfillment of sponsored activations and NIL-related operations.

 

WHAT YOU’LL ACCOMPLISH

· Assist in developing and executing a sales plan to meet individual and team revenue targets

· Identify and perform outreach to potential event partners through networking with the university stakeholders and business partners, researching local & regional companies

· Integrate NIL assets into sponsorship packages

· Create sales proposals and draft/negotiate contracts

· Identify new and emerging opportunities for NIL integration across a variety of mediums

· Support brand partners with the fulfillment of NIL activations and student-athlete deliverables

· Represent the university sports property, the university and Playfly Sports Properties in a professional manner

· Create and maintain tracking mechanism for all activations contracted, negotiated, and facilitated through university partner

· Maintain knowledge of the collegiate athletics landscape as it relates to NIL and revenue sharing between universities and student-athletes

 

· Assist in the end-to-end fulfillment process for NIL campaigns and NIL-related events

· Serve as the liaison between brand representatives and internal teams to ensure smooth execution of all deliverables in support of NIL event sponsorships

· Develop and manage activation timelines, checklists, and campaign trackers.

· Support content planning, scheduling, and distribution tied to brand collaborations.

· Assist in preparing and processing contracts for NIL deals, ensuring accurate and timely execution.

· Coordinate with legal, compliance, and administrative staff as needed.

· Support branded content development, including gathering creative assets, managing athlete deliverables, and organizing approvals.

· Collaborate with the Playfly Max Creates and Athletics creative on visual collateral and storytelling

· Maintain strong communication with key stakeholders in the NIL ecosystem at Auburn including athletics staff, student-athletes, brand reps, and campus partners.

· Help build foundational systems, processes, and tools for the launch and growth of special event sponsorships at Auburn

 

WHAT YOU’LL BRING

· Bachelor’s degree (marketing, sports management, communications, or related field preferred).

· 1–3 years of experience in sales, fundraising, marketing operations, brand partnerships, event marketing, or related areas.

· Familiarity with NIL, college athletics, or influencer campaigns is a strong plus.

· Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects and clients

· Strong verbal and written communication skills which are essential for interactions with brand partners, industry leaders, administrators, and other key stakeholders

· Highly organized with a proactive mindset and strong attention to detail.

· Comfortable navigating working in a fast-paced, startup-like environment.

· Passionate about the colleges sports, NIL, and athletics industry

 

WHAT WE DO

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

WHAT WE STAND FOR

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. 

ACCOMMODATIONS 

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time

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