OneTeam Partners

OneTeam Partners

SVP, IP Partnerships & College

OneTeam Partners - Senior
Los Angeles · CA · Open to Remote
Sponsorship Sales & Activation: Business-to-Business Sales
About OneTeam Partners: Launched in 2019, OneTeam Partners is a joint venture involving the NFL Players Association (NFLPA), MLB Players Association (MLBPA), Women’s National Basketball Players Association (WNBPA), MLS Players Association (MLSPA), US Women’s National Team Players Association (USWNTPA) and NWSL Players Association (NWSLPA), along with partners HPS Investment Partners, General Atlantic, and Morgan Stanley Tactical Value.
OneTeam maximizes the collective value of athletes’ name, image and likeness rights through group licensing, games and interactive, consumer products, sponsorship marketing, content and production, business building and venture investing.
OneTeam represents the commercial interests of more than 20,000 athletes spanning various sports, encompassing members from the NFLPA, MLBPA, WNBPA, MLSPA, USWNTPA, NWSLPA, U.S. Rugby PA, and the League of Legends Championship Series PA, alongside thousands of college athletes.
About the Role: The SVP, IP Partnerships and College is responsible for developing, maintaining, and growing relationships with current partners, identifying, fostering, and procuring new IP, and leading the growth of the OneTeam college business. This role works with leaders in all facets of the company, as well as our partners, to ensure each partner’s growth and strategic targets are exceeded across all verticals. This role requires the ability to communicate across internal business units as well as different rights holders, evaluate incoming potential partners for strategic fit to OneTeam, negotiate the partnership agreement on behalf of OneTeam, and plan and execute strategies aimed at growing revenue for the college business. This role will be a highly motivated relationship builder, who excels at strategic thinking, problem solving, adaptable communications, and is detail oriented and organized. 
Primary duties and responsibilities include: 
Current Rights Holders
  • Work with internal team to identify and develop new ways to drive revenue for existing partners 
  • Connect internal leaders with partners to maximize value of OneTeam
  • Develop annual operating plan, KPIs and reporting process to hold OneTeam and PA partners accountable to high-performance culture 
  • Consistently communicate with PA partners and be an advocate for them internally to ensure that OneTeam is exceeding expectations
  • Speak with partner constituents to communicate and report the value of OneTeam
  • Ideate with partners and internal leaders to maximize the value of existing and to-be-developed IP, with the goal of growing existing IP partnerships beyond the current rights 
  • Establish a team culture of high-quality partner management and revenue generation 

Prospective Partners
  • Identify and evaluate potential partnerships with new IP / PA / Union rightsholders
  • Develop relationship with key prospective rights holders, understanding their business needs and communicating the value of OneTeam 
  • Create pitch decks in partnership with Corporate Strategy and commercial leaders for new IP opportunities
  • Analyze and develop partnership frameworks, structure term sheets and negotiate agreements 
  • Understand the worldwide rights map and work with Head of International to formulate ways OneTeam can add value to and support valuable rights holders
  • Partner with OTP Corporate Strategy and Head of International to build business plan for global IP expansion
College NIL 
  • Lead the strategy development and execution for scaling the college NIL business; own OneTeam’s college P&L
  • Build strong relationships with key college partners and other stakeholders to accelerate the momentum of the OneTeam college business 
  • Partner with OTP licensing and sponsorship leaders to identify, pursue and execute commercial opportunities for expansion in college categories driven by OTP’s unique NIL position
  • Develop OTP’s presence in college at industry conferences, PR, events and other strategic media opportunities 
  • Develop a POV on the future of the college landscape – including potential unionization – and work cross functionally with OTP, PA partners and industry leaders to ensure athletes are best positioned with OTP at the center
  • Responsible for the implementation and success of the college NIL technology platform and associated partnerships 
  • Develop culture of high performance and commercial success within the college NIL team 

Desired Skills and Experience
  • 15+ years' experience in sports, media, licensing, and/or consumer tech 
  • Deep functional experience across at least two of the following three: partner management, business development and strategy and operations 
  • Extensive track record of negotiating and executing high-value commercial deals
  • Fluency with sports commercial deals across licensing, sponsorship and content 
  • Experience working with and a passion for women’s sports and athlete empowerment  
  • Knowledge and curiosity in the wider NIL landscape – enthusiasm and interest in unlocking new areas of opportunity for IP owners
  • A consensus builder with an ability to formulate and execute win-win partnerships and find solutions to complex problems with multiple points of view
  • College NIL / Licensing experience a significant plus
  • A genuine passion for OneTeam’s mission to protect & maximize the value of athlete’s collective IP
  • Excellent written and verbal communication skills; detail-oriented, resilient, organized and scrappy

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.