Washington Mystics

Washington Mystics

Manager, Fan Development - Washington Mystics (Washington · DC)

Washington Mystics
Jobs in Washington · DC
Marketing: Marketing
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Monumental Sports & Entertainment (MSE) is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates seven major and minor sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA’s Washington Wizards, WNBA’s 2019 Championship Washington Mystics, NBA G League’s Capital City Go-Go, 2021 & 2020 NBA 2K League Champion Wizards District Gaming and Caps Gaming, an esports sub-brand of the Capitals. Additionally, it holds a significant investment in a seventh professional team, Team Liquid, an endemic esports team owned and operated by aXiomatic, in which MSE is an investor.

In September 2022, MSE acquired the regional sports network, then-called NBC Sports Washington and newly rebranded as Monumental Sports Network. Monumental Sports Network now holds the exclusive local television media rights to Capitals’, Wizards’, and Mystics’ games. The network is both a linear channel and a digital operation. Prior to acquiring the linear platform, the digital platform was launched by MSE in 2016, as the first-of-its-kind regional sports network for digital, mobile, and streaming platforms. Those linear and digital platforms are now combined and join Caps Radio, Wizards Radio, MSE Outdoor and Monumental Productions for a full suite of six media enterprises.

In addition to Capital One Arena – a venue which hosts 3M+ visitors across over 250 events annually, MSE also manages MedStar Capitals Iceplex (training facility for the Capitals), MedStar Health Performance Center (training facility for the Wizards, Mystics, and Go-Go) and EagleBank Arena (a 12,000+ live event venue on George Mason University’s campus).

In July 2020, MSE partnered with William Hill (subsequently acquired by Caesars Entertainment) to open the first ever in-arena sportsbook in North America, now called Caesars Sportsbook. The space now also boasts a destination culinary experience, Guy Fieri’s DC Kitchen + Bar.

MSE opened “District E powered by Ticketmaster” in the spring of 2023, a flagship esports and entertainment venue. This 14,000-square-foot live-event theater offers a 365-day-a-year series of immersive experiences in esports, music, culinary excellence, event programming, and community events.

MSE proudly promotes its core values for all those that interact with the company. As a member of our team:

  1. You will provide first-class customer service and value for our fans.
  2. You will champion a double-bottom line that engages, unifies, and gives back to the community we serve.
  3. You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
  4. You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
  5. You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
  6. You will innovate. We are nimble and first to market. We are not averse to risk.
  7. You will have fun. We are in the business of happiness.

Position Overview: The Manager, Fan Development is responsible for developing and implementing marketing strategies to generate leads and revenue for WNBA Washington Mystics, via events, guerrilla marketing, contests & promotions, strategic complimentary ticketing programs, and community-based marketing.

Are you passionate about positively impacting the DMV community through sports? We would love to hear from you!

Responsibilities:

  • Lead generation among target segments from community expos and local parades, gorilla marketing, bar partner marketing, contests and sweepstakes, and special timed offers. Help build awareness for the team while also building a database of qualified and targeted leads. Create brand storytelling, leverage technology for lead capture, and partner with Sales to ensure leads are contacted.
  • Leverage youth basketball initiatives to grow the brand. In partnership with Monumental Youth Basketball department, implement game day clinics, summer camp sessions, and community basketball sampling events, all in an effort to introduce the brand to the youth and their parents. Activate 2024 new grassroots partnership, Hoop Bus.
  • Leverage local area community organization.. Activate partnerships with local area libraries for a Mystics Summer Reading Program that helps drive product sampling. Create activations with local Park & Recreation departments to help drive awareness. Activate other local area programs as developed. Consider a third community-based program around a Mystics Kids Club for launch in 2025.
  • Implement League platforms with the DMV. Translate League-mandated programs and platforms into local executions that help connect the Mystics to the larger WNBA stories and introduce them to additional audiences through these League platforms. Platforms include but not limited to, WNBA Pride, WNBA FIT Month, and Commissioners Cup Charity Program.
  • Together with Marketing & Sales, identify key target audiences and identify a series of tactics that will build Team brand awareness, engage prospective fans, and collect contact information that will funnel to both sales & marketing programs. This includes identifying and tabling at large scale community events, identifying and implementing smaller community-based awareness marketing, designing and promoting special offers, and identifying and activating local area bars to promote tune-in and special offers.
  • Partner with Marketing to create select programs that deliver against the District of Change community engagement efforts. Integrate efforts into game-day executions as well as in-community activations. When applicable, include Corporate Partners and ensure that their business objectives are met within these programs. Where appropriate, engage Player Development for player appearances and/or player support.
  • Manage part-time brand ambassadors who work both grassroots events and home game days.
  • Collaborate and provide support for counterpart representing Fan Development for the Capital City Go-Go.
  • Other duties as assigned.

Minimum Qualifications:

  • Bachelor’s degree or equivalent experience.
  • Experience working in community outreach including comfortability in-person and over the phone.
  • Outstanding interpersonal, written, and verbal communication skills; ability to model the values of Monumental in the community.
  • Proactive, willingness to seek opportunities to improve our teams’ impact on the community.
  • Excellent project management and organizational skills, balancing multiple events and multiple organizational outreach efforts at once.
  • Excellent analytics skills, tracking and analyzing usage rates.
  • Experience managing a budget.
  • Exceptional work ethic, strong desire to succeed and make a measurable impact.
  • Professionalism and a passion for Teams.
  • Positive, coalition-building demeanor.
  • Flexibility to work nights, weekends, and holidays; maintain a flexible work schedule and work extended hours.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.