Washington Mystics

Washington Mystics

Coordinator, Brand Marketing - Washington Mystics (Washington · DC)

Washington Mystics
Jobs in Washington · DC
Marketing: Marketing
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Monumental Sports & Entertainment (MSE) is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates seven major and minor sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA’s Washington Wizards, WNBA’s 2019 Championship Washington Mystics, NBA G League’s Capital City Go-Go, 2021 & 2020 NBA 2K League Champion Wizards District Gaming and Caps Gaming, an esports sub-brand of the Capitals. Additionally, it holds a significant investment in a seventh professional team, Team Liquid, an endemic esports team owned and operated by aXiomatic, in which MSE is an investor.

In September 2022, MSE acquired the regional sports network, then-called NBC Sports Washington and newly rebranded as Monumental Sports Network. Monumental Sports Network now holds the exclusive local television media rights to Capitals’, Wizards’, and Mystics’ games. The network is both a linear channel and a digital operation. Prior to acquiring the linear platform, the digital platform was launched by MSE in 2016, as the first-of-its-kind regional sports network for digital, mobile, and streaming platforms. Those linear and digital platforms are now combined and join Caps Radio, Wizards Radio, MSE Outdoor and Monumental Productions for a full suite of six media enterprises.

In addition to Capital One Arena – a venue which hosts 3M+ visitors across over 250 events annually, MSE also manages MedStar Capitals Iceplex (training facility for the Capitals), MedStar Health Performance Center (training facility for the Wizards, Mystics, and Go-Go) and EagleBank Arena (a 12,000+ live event venue on George Mason University’s campus).

In July 2020, MSE partnered with William Hill (subsequently acquired by Caesars Entertainment) to open the first ever in-arena sportsbook in North America, now called Caesars Sportsbook. The space now also boasts a destination culinary experience, Guy Fieri’s DC Kitchen + Bar.

MSE opened “District E powered by Ticketmaster” in the spring of 2023, a flagship esports and entertainment venue. This 14,000-square-foot live-event theater offers a 365-day-a-year series of immersive experiences in esports, music, culinary excellence, event programming, and community events.

MSE proudly promotes its core values for all those that interact with the company. As a member of our team:

  1. You will provide first-class customer service and value for our fans.
  2. You will champion a double-bottom line that engages, unifies, and gives back to the community we serve.
  3. You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
  4. You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
  5. You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
  6. You will innovate. We are nimble and first to market. We are not averse to risk.
  7. You will have fun. We are in the business of happiness.

Position Overview: The Coordinator, Brand Marketing is responsible for assisting in the development and implementation of the brand strategy, driving awareness and consideration, for the WNBA Washington Mystics.

Are you passionate about sports and building brand awareness? We'd love to hear from you!

Responsibilities:

  • Together with the Vice President of Marketing and our Agency Partners, assist in the development and implementation of the Team’s brand strategy and seasonal look & feel.
  • Assist in the management of our creative teams.
  • In concert with Ticket Sales, develop special ‘gift with purchase’ ticket offers that drive single-game ticket sales.
  • Assist the Sales team in developing compelling collateral.
  • Build and maintain the Marketing Drive calendar, ensuring cohesion across the organization.
  • Manage resources in Digital Asset Management (DAM). Maintain inventory of marketing materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary.
  • Maintain marketing dashboards developed by VP of Marketing and Business Intelligence.
  • Provide support for other MSE teams, including the Capital City Go-Go.
  • Other duties as assigned.

Minimum Qualifications:

  • At least 1 year of relevant experience.
  • Proven ability to develop brand and marketing strategies and communicate recommendations.
  • Excellent understanding of the full marketing mix.
  • Strong analytical skills partnered with a creative mind.
  • Data-driven thinking and an affinity for numbers.
  • Outstanding interpersonal, written, and verbal communication skills.
  • Up-to-date with the latest trends and marketing standard processes.
  • Bachelor's Degree or equivalent experience in marketing or a related field preferred.
  • Exceptional work ethic, strong desire to succeed and make a measurable impact.
  • Passion for the Team.
  • Positive, coalition-building demeanor.
  • Flexibility to work nights, weekends, and holidays; maintain a flexible work schedule and work extended hours.