Washington Capitals

Washington Capitals

Director, Marketing and Special Initiatives

Washington Capitals - Director
Jobs in Arlington · VA
Marketing: Marketing
In order to be considered for this role, after clicking "apply now" above and being redirected, you must fully complete the application process on the follow-up screen.

Monumental Sports & Entertainment (MSE) is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates seven major and minor sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA’s Washington Wizards, WNBA’s 2019 Championship Washington Mystics, NBA G League’s Capital City Go-Go, 2021 & 2020 NBA 2K League Champion Wizards District Gaming and Caps Gaming, an esports sub-brand of the Capitals. Additionally, it holds a significant investment in a seventh professional team, Team Liquid, an endemic esports team owned and operated by aXiomatic, in which MSE is an investor.

In September 2022, MSE acquired the regional sports network, then-called NBC Sports Washington and newly rebranded as Monumental Sports Network. Monumental Sports Network now holds the exclusive local television media rights to Capitals’, Wizards’, and Mystics’ games. The network is both a linear channel and a digital operation. Prior to acquiring the linear platform, the digital platform was launched by MSE in 2016, as the first-of-its-kind regional sports network for digital, mobile, and streaming platforms. Those linear and digital platforms are now combined and join Caps Radio, Wizards Radio, MSE Outdoor and Monumental Productions for a full suite of six media enterprises.

In addition to Capital One Arena – a venue which hosts 3M+ visitors across over 250 events annually, MSE also manages MedStar Capitals Iceplex (training facility for the Capitals), MedStar Health Performance Center (training facility for the Wizards, Mystics, and Go-Go) and EagleBank Arena (a 12,000+ live event venue on George Mason University’s campus).

In July 2020, MSE partnered with William Hill (subsequently acquired by Caesars Entertainment) to open the first ever in-arena sportsbook in North America, now called Caesars Sportsbook. The space now also boasts a destination culinary experience, Guy Fieri’s DC Kitchen + Bar.

MSE opened “District E powered by Ticketmaster” in the spring of 2023, a flagship esports and entertainment venue. This 14,000-square-foot live-event theater offers a 365-day-a-year series of immersive experiences in esports, music, culinary excellence, event programming, and community events.

MSE proudly promotes its core values for all those that interact with the company. As a member of our team:

  1. You will provide first-class customer service and value for our fans.
  2. You will champion a double-bottom line that engages, unifies, and gives back to the community we serve.
  3. You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
  4. You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
  5. You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
  6. You will innovate. We are nimble and first to market. We are not averse to risk.
  7. You will have fun. We are in the business of happiness.

Position Overview: The Director, Marketing and Special Initiatives is responsible for managing tentpole projects for the Capitals, including events surrounding the 50th anniversary celebration, upcoming team and player landmarks, and other marquee events. This role is integral to enhancing fan experience at Capital One Arena and beyond, conceptualizing, planning, and driving a wide range of special events that enhance our brand and create memories for fans.

Are you passionate about sports and creating memorable experiences?! We'd love to hear from you!

Responsibilities:

  • Strategize and develop an event strategy with internal marketing team on tentpole and marquee events that align with brand and revenue goals including during the Capitals upcoming 50th anniversary season.
  • Plan and implement projects from inception to completion, ensuring timelines are met, budget perimeters, and overall fan standards.
  • Manage aspects of large event operations, including staffing, vendor communication, load in, deliveries, entertainment, and partner activations.
  • Work closely with digital, PR, Monumental Sports Network, sponsors, and other marketing leads on the development of landmark planning, ceremonies, and activations.
  • Assist with events related to community platforms, fan development clubs, season ticket holder events, and venues including Medstar Capitals Iceplex, District E, etc.
  • Stay on top of industry trends, standard processes, and event technologies to enhance event experiences.
  • Support creative development and graphic creation.
  • Support retail marketing and development of product.
  • Other duties as assigned.

Minimum Qualifications:

  • Bachelor’s degree.
  • 5+ years experience working in event marketing and project management.
  • Detailed understanding of marketing and events strategy.
  • Effective written and verbal communication skills while modeling the values of Capitals brand.
  • Excellent project management and organizational skills, able to balance multiple vendors, agencies, and other groups at once.
  • Outstanding work ethic, strong desire to succeed, eagerness to learn, integrity and a passion for sports.
  • Strong leadership with excellent organizational, customer service, and interpersonal skills.
  • Experience in leading interns and part-time staff is helpful.
  • Ambitious nature and positive demeanor.
  • Flexibility to work extended hours including evenings, weekends, and holidays.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.