Ticketing & Fundraising Specialist (University of Maryland)

Legends - Entry Level
College Park · MD
Sponsorship Sales & Activation: Sales
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Founded in 2008, Legends’ operating divisions worldwide include – Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Legends IQ, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.


The Ticketing & Fundraising Specialist is primarily responsible for driving revenue and hitting sales goals around the season, group, premium ticket, donation, and hospitality packages for Maryland Athletics. This person should be a self-motivated and positive professional. This position is responsible for engaging, servicing and soliciting existing Maryland Athletics donors and ticket holders, while also identifying new prospective donors. This position will be focused on building relationships, servicing all Maryland supporters, driving revenue for Maryland Athletics, and being a positive steward and representative of Legends and the University of Maryland. The Ticketing & Fundraising Specialist will work under the direction and guidance of the Director, Sales, Service, & Retention.


  • The candidate will be responsible for offering a full menu of seating opportunities for Maryland Football, Men’s Basketball, and all other ticketed sports.
  • Coordinate and execute sales calls on all potential customers through prospecting, cold callings, and referrals from current customers.
  • Identify and manage a portfolio of new prospects and existing donors to provide excellent customer service and drive revenue through the sales of ticket and donation offerings.
  • Identify and evaluate potential donors; design and implement prospect cultivation, solicitation, and stewardship strategies to meet monthly and annual goals.
  • Using phone and in-person outreach, you will cultivate our donors’ relationship with Maryland, solicit their support of university priorities, and steward their generosity.
  • Effectively use Salesforce CRM to accurately record all client and prospect
  • Participate and contribute in weekly sales meetings and training
  • Work in conjunction with Maryland Athletic Department team members to promote and generate sales on all events while providing a great fan experience.
  • Assist with any administrative ticket
  • Assist with any special projects or duties as assigned by Director, Sales, Service, &
  • Entertain and nurture relationships with current donors and prospects through creative means including but not limited to: networking events, speaking engagements, prospect sampling at games, seat visits at games, open houses at stadium, and outside meetings
  • Must be willing to work non-traditional hours, weekends, events and game days
  • The candidate will be accountable for certain levels of activity (calls made/appointments set) and goals


  • Bachelor’s Degree or equivalent
  • 1-2 years sales experience is preferred
  • Excellent professional verbal and written communication skills
  • Maintain a professional image and positive attitude
  • Serve as a main point of contact for general athletic ticket inquiries that come in through inbound phone calls, email, and social media.
  • Set and conduct in stadium, arena and out of the office sales
  • Effectively use Salesforce CRM to maintain accurate records of all client and prospect
  • Reach and exceed individual and team sales revenue
  • Assist with managing and stewarding existing season ticket members and donors
  • Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by partner organization
  • Ability to handle heavy volume of outbound and inbound phone calls and emails
  • Candidate should possess excellent time management and organizational skills
  • Candidate should possess an optimistic team-first attitude, as well as a competitive desire to be the best
  • Ability to work in a team-oriented environment and effectively influence and communication with C- level clients


Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.


Location: On-Site

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands and fingers, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.