LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

GLOBAL SALES

A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems and ultimately deliver the right game plan to drive your organization forward.

THE PROJECT

University of Wisconsin selected Legends Global Sales to oversee and manage various areas within Wisconsin Athletics, Development and Marketing department. Legends focus with the goal of driving revenue around premium seating offerings, athletic ticketing (football, men’s basketball, men’s hockey, volleyball, women’s hockey, and women’s basketball), annual athletic donations, and grow the overall connectivity and engagement with all Badger fans.   

THE ROLE

The Premium Sales Rep is a full menu seller, responsible for engaging and converting existing Wisconsin Athletics donors and ticket holders, while also identifying new prospects interested in purchasing premium seating, season tickets, and group tickets for the six ticketed sports. This position will be focused on prospecting, appointment setting, executing on-campus and out of office sales presentations. The Premium Sales Rep should be results driven, possess an optimistic team-first attitude and a desire to be the best. The Premium Sales team will work under the guidance of the General Manager for Legends Global Sales.

ESSENTIAL DUTES AND RESPONSIBILITIES

• Execute face-to-face meetings, both on and off campus.
• Perform accurate and skilled deal closings.
• Utilize the Camp Randall and the Kohl Center to host on-campus sales meetings.
• Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by partner organization.
• Conduct sales conversations via phone presentations, in-office meetings, virtual meetings, and meetings at stadium. 
• Entertain and nurture relationships with clients, donors, and prospects through creative means including but not limited to: networking events, speaking engagements, one-on-one dinners/lunches, prospect sampling at games, seat visits at games, open houses at stadium, and outside meetings. 
• Provide high end service for our Premium Season Ticket Holders, including but not limited to: renewals, collection of payments, receiving executed seating contracts, cross selling as needed.
• Enter all pertinent prospect and customer information in Salesforce for efficient reporting and historical purposes.
• Meet or exceed all individual and team new business sales goals.
• Serve as the expert both internally amongst Wisconsin Athletics and externally with all sales prospects on all elements of Camp Randall Renovation Project, the various stadium enhancements and premium seating amenities.
• Identify and cultivate Wisconsin Athletics supporters for Athletic donations.
• Must be willing to work non-traditional hours, weekends, events and game days.
• The candidate will be accountable for certain levels of activity (calls made/appointments set) and goals.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Ability to work in a fast-paced environment and manage multiple tasks simultaneously
• Effectively communicate with donors and C-level clients
• Resourceful, innovative and forward thinking
• Excellent interpersonal and communication skills
• Strong time management and organizational skills
• Proficient in Microsoft Office, with a focus on Word and Excel

EDUCATION AND/OR EXPERIENCE    

• Bachelor’s Degree
• 2+ years of successful sales experience. Prior experience selling six and seven figure deals in the professional or collegiate sports and entertainment industry is preferred.

COMPENSATION

Competitive pay and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.