THE COMPANY  

Legends is a holistic agency that specializes in delivering solutions for legendary brands. We approach each project with our 360-degree service solution. Our Global Planning, Global Sales, and Hospitality service solutions collaborate on every project to ensure success across each of our six verticals including professional sports, collegiate, attractions, entertainment, international, and conventions.  

Our intellectual property is our people. It's our expertise that makes up Legends. We know what it's like to be on the team, business, or athletic department side, which drives our passion in creating solutions for our partners. Collectively, our leadership has over 300 years of experience in sales and sponsorship, analytics and valuation, hospitality, and operations. 

THE ROLE

Building exceptional brands begins with creating exceptional experiences. The Marketing Coordinator at The Central Park Boathouse will assist in creating a best-in-class, fully integrated brand, marketing, sales, and engagement strategy. As a Marketing Coordinator for The Central Park Boathouse, you will own tactical marketing execution for The Central Park Boathouse brand including marketing communications, digital advertising, website, online profiles, email, public relations, social media, local restaurant marketing, menus and POS materials, and event marketing. This role requires the ability to manage multiple, concurrent projects and initiatives while maintaining a positive attitude and energy.  

RESPONSIBILITIES 

Driver of Digital

• Support with end-to-end management of social media channels. Harness the power of storytelling to create and curate compelling content across diverse social media platforms, with a focus on Meta, TikTok, and YouTube.
• Develop and implement email strategy for monthly newsletters and additional emails for event programming and activations
• Manage website and the extended digital presence across third party platforms, online directories, and review sites to drive efficiencies based on data/user insights
• Monitor and manage online customer sentiment

Brand Ambassador

• Identify and activate local marketing opportunities, sponsorships, and grassroots marketing
• Assist with managing the marketing calendar and execution of tactical support for event programming and brand activations
• Assist with traffic driving campaigns, leveraging promotions, events and offers supported by a mix of digital, print, social, email, and radio advertising
• Work as an internal “account manager” for various business units, departments and with third parties and external agencies to drive earned media coverage

Business Partner

• Support departmental reporting across all marketing efforts including digital marketing, social promotions, and PR 
•  Track effectiveness of campaigns and identify optimization efforts
• Analyze email campaign results to drive ongoing improvements in open rates, clicks and reservations

• Produce impactful collateral, including but not limited to menus, in-restaurant materials and graphics, ad campaigns, event programming, and activations
• Conduct both broader and local market research and analyze competitive trends
• Manage external vendors for production and fulfillment of marketing materials

A Successful Marketing Coordinator:

• Outstanding written and verbal communication skills
• Demonstrates an exceptional sense of creativity
• Delivers out-of-the-box thinking and solutions
• Handles and prioritizes multiple projects
• Takes responsibility to ensure successful outcomes 
• Contributes to a high functioning team
• Bachelor’s degree preferred - Marketing, Advertising, Communications, Business
• Experience in a marketing role or internship preferred 
• 1-3 years of relevant experience in the restaurant, food service or hospitality industries
• Flexibility to work nights and weekends, based on the need for events and activations

• Experience with Google Analytics, social analytics, CMS platforms, and email platforms is a plus 
• Experience with Adobe Creative Cloud applications, mainly Photoshop, InDesign, Acrobat, and Illustrator is a plus 

$28-32/Hour