Event Sales Coordinator

Legends - Entry Level
Boston · MA
Sponsorship Sales & Activation: Sales
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Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.


Global Attractions is a natural progression from Legends 360-degree platform for success. Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 10+ attractions around the globe. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors.

  • Custom narratives to guide the journey, delivered to deeply engage distinct visitor groups
  • Bold and dramatic design to push the envelope on the physical space and inspire awe and wonder
  • Re-imagined dining experiences to delight local foodies
  • Leading-edge technology and innovation to drive interactivity and create fully immersive experiences


Legends manages all operations across ticketing, special events, sponsorship food and beverage and retail for Attractions partners.


View Boston, which encompasses the top three floors of the Prudential Tower, will feature immersive experiential exhibits and a bistro on the 50th floor, an indoor/outdoor cocktail lounge with a 360-degree outdoor viewing deck on the 51st floor, and a double high (24-foot) indoor viewing space on the 52nd floor. The destination, designed with the adventurer in mind, was created to be an attraction that welcomes locals, and domestic and international visitors, being the ideal stop as they begin their Boston experience. Whether they are interested in discovering famed institutions and coveted hidden gems through immersive interactive experiences or meeting friends for a sunset cocktail - their unforgettable Bostonian experience starts here.   www.viewboston.com


The Events Sales Coordinator reports to the Director of Event Sales & Catering and is responsible for assisting the Event Sales team in generating revenue and driving sales for events hosted by View Boston. This role effectively assists the Event Sales Managers on all View Boston Private Events and Special Events business. 



  •  Assist with administrative tasks in booking View Boston Private Events and Special Events business, including, but not limited to, corporate, social, and marketing/promotional events.
  •  Assist in the execution of the sales process, including but not limited to the creation and execution of all sales materials and contracts, and management of billing and payments as they relate to events.
  •  In partnership with Event Sales Manager, prepares customized event proposals and contracts based on client requirements, budget constraints, and availability.
  •  Collaborates with internal teams such as catering, operations, IT/AV, F&B and marketing to develop comprehensive event plans that meet client expectations.
  •  Communicate event details and logistics to relevant stakeholders, including clients, catering, vendors, and on-site staff, to ensure smooth event experience.
  •  Assists with identifying potential clients and market segments for event sales through Triple Seat system, networking, and outreach efforts.
  •  Maintains accurate records of sales activities, client interactions and event calendars.
  •  Assists with booking Group Dine clients and coordinates with the Food & Beverage team on seamless execution.
  •  Serves as a primary point of contact for event clients throughout the event planning process, from initial inquiry to post-event follow-up.
  •  Build and maintain strong relationships with clients by providing exceptional customer service and addressing their needs and concerns promptly.
  •  Collaborate with the marketing team to develop promotional materials, sales collateral, and online marketing campaigns to drive event bookings.
  •  Assist clients with customer-service related inquiries.
  •  Conduct on- and off-site visits for prospective clients.
  •  Attend and document weekly event meetings.
  •  Perform other duties as assigned by View Boston Management.



To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  •  Bachelor’s degree in business administration, Hospitality Management, Marketing, or related Event Sales field.
  •  Proven experience in event sales, sales, business development, or event management, preferably in the hospitality or events industry.
  •  Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients. Diplomatic, tactful, customer-focused with a professional phone manner and ability to interact with a variety of clients.
  •  Highly organized and detail oriented, with ability to manage multiple projects and priorities simultaneously.
  •  Ability to work independently and manage time effectively.
  •  Proficiency in Triple Seat and SocialTables, Open Table software is a plus.
  •  Proficient in Microsoft Office and other sales/marketing tools.
  •  Flexibility to work evenings, weekends and holidays as required to accommodate client needs and events schedules.



Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.



The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.


  • 1 year(s): Event Management
  • 1 year(s): Sales
  • 1 - 2 years: Event Sales


  • Bachelors or better in Food and Beverage
  • Bachelors or better in Marketing
  • Bachelors or better in Hotel/Restaurant Management
  • Bachelors or better in Business


  • Team Work
  • Microsoft Office(Excel, PPT, Word, Outlook)
  • Event Planning
  • Communication


  • Dedicated: Devoted to a task or purpose with loyalty or integrity
  • Enthusiastic: Shows intense and eager enjoyment and interest
  • Functional Expert: Considered a thought leader on a subject
  • Innovative: Consistently introduces new ideas and demonstrates original thinking
  • Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
  • Team Player: Works well as a member of a group


  • Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals
  • Self-Starter: Inspired to perform without outside help
  • Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization