Ecommerce Manager US Soccer - Remote - Legends (Indianapolis · IN)

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Technical Services: Project Management
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Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit and follow us on Facebook, Twitter, and Instagram @TheLegendsWay.



Recognized leaders in retail and merchandising worldwide, Legends Global Merchandise provides a fully customized, customer-centric, omnichannel shopping experience for fans. Our vertical service solution allows us to provide the latest trends, styles, designs, and brand collaborations across different categories. For in-venue, e-commerce and pop-up operations, Legends sets the standard when it comes to a unique shopping experience.  We pride ourselves in creating a customized portfolio of inventory based on each property and operating as a true extension of each client’s brand.  Different guests want different things, and we are here to build and provide a tailored retail experience.


Ecommerce Manager  - Remote

The Ecommerce Manager is an experienced, analytical thinker prepared to lead the day to day operating of the official ecommerce websites for Legends International Retail Partners, Clubs and Events within the growing portfolio. The key objective of the role is to deliver profitable websites via strong user journeys focusing on customer experiences tailored to each of our world class partners. Driving continual improvements on each site to increase customer engagement and the conversion funnel are crucial, and strong collaboration skills are a must to deliver results on some of the world’s most well-known ecommerce websites. A key delivery of this role is the total ownership of the website – optimizing and trading to deliver maximum conversion and revenue. They will be responsible for all the content across the websites, ensuring it is updated and maintained in timely manner. They will be an influencing voice in trading decisions, marketing campaigns, and content direction on the relevant partner channels in collaboration with all key internal and external stakeholders.



  •  Oversee the overall success of Legends partner ecommerce website
  •  Meet with partner regularly
  •  Influence buying, stock management, and merchandising decisions through analytics expertise
  •  Consistently improve the customer journey and optimize the conversion rate throughout partner websites through close collaboration with the design and development teams
  •  Maximize revenue through diligent management of the products/categories/campaigns across the partner website
  •  Serve as the voice of the partner internally; understand and maintain brand integrity
  •  Lead product stakeholders to develop accurate and clear photography and copy details of each product to maximize conversion
  •  Ensure that the website layout and content is consistent, conforms with the brand and style guidelines of our Partners/Clubs/Events, and aligns with industry best practices
  •  Manage relationships with third party application providers to ensure effective utilization of tools tailored to partner websites
  •  Monitor performance of the websites and report through development and refinement of KPIs
  •  Manage website optimization plans, audience targeting, online use case formulation and execution
  •  Work directly with the marketing department to ensure that campaigns are formulated and delivered in accordance with partner objectives
  •  Support the performance marketing team in efforts such as PPC, SEO, Display, Affiliates, and push; ensure that campaigns are formulated and delivered in accordance with partner objectives
  •  Validate testing of new changes before live implementation
  •  Support VP Int Ecom in the setting of the roadmap and delivery of new features on the eCommerce websites and creation of strategies to drive and convert traffic in order to maximize revenue against commercial targets
  •  Challenge up by guiding evaluation and adoption of new ecommerce technologies and enhancements; experience with headless e-commerce a plus
  •  Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the websites
  •  Lead change and adapt service offerings to the dynamic needs of our partner; familiarity with sports a plus
  •  Other duties and projects as assigned and directed by the E-commerce Trading Director



To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Minimum of 3 years operating one or more retail ecommerce websites, preferably within sports or another relevant industry
  • Bachelor’s degree or equivalent combination of education and related experience
  • Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization
  • Demonstrated understanding of analytics, shopping cart platforms, and relevant e-commerce industry standard tools
  • Demonstrated ability to collaborate across teams and lead content and marketing decisions by conveying impact to the bottom line
  • Familiarity with website management and UX software and processes
  • Passion for ecommerce and its ability to drive results for world renown brands
  • Excellent influencing skills to support needs of the internal and external stakeholder teams at every level
  • Excellent written and oral communication skills
  • Detail-oriented and extremely organized with the ability to multi-task and project manage
  • Proficient with UX methodology and practices
  • Excellent Microsoft Word, Excel, and PowerPoint core skills
  • Must be available to work occasional extended hours such as nights, weekends, and holidays as business needs require and in a team environment with internal and external stakeholders across many international platforms and countries; travel up to 10%


COMPENSATION: 60-70k Annually 

Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.



The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.