Kroenke Sports & Entertainment

Kroenke Sports & Entertainment

Writer & Digital Content Specialist - Kroenke Sports & Entertainment (Denver · CO)

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Job Title:  Writer & Digital Content Specialist

Department: KSE Digital

Business Unit: KSE

Location: Denver, CO

Reports To: Manager, Social Media & Digital Content

Employment Type: Full Time – Hourly, Non-Exempt

Supervisor Position: No



Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, 1STBANK Center, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam. 


KSE Digital is an entity of KSE and is responsible for content creation and distribution, web/app development, and digital advertising for the Denver Nuggets, Colorado Avalanche, Colorado Mammoth, Altitude Sports, and other KSE-owned platforms. 


Nature of Work:

Responsible for creating, organizing, distributing, and managing content across the Colorado Avalanche official team website, mobile app, YouTube channel, and other digital platforms. Strong emphasis on written content creation and daily coverage of the team, its players, and events, and in support of and collaboration with other KSE departments and properties, including Altitude Sports, Altitude Radio, Marketing, Ticket Sales, Sponsorship, Retail Sales, Team Operations, and Community Relations.


Examples of Work Performed:

  • Cover the team on a daily basis through written content for the team website, including feature stories, game previews, practice and morning skate coverage, game recaps, sponsored content, articles recapping or promoting community/team/sponsored events, and breaking news.
  • Produce, edit, and publishing day-to-day content for the team website.
  • Organize team website, and keep content fresh on a daily basis. 
  • Update informational pages on team website as needed.
  • Produce web content that is responsive and mobile-friendly.
  • Responsible for publishing duties and overseeing their proper completion. 
  • Conduct interviews with players, coaching staff, team staff, and others within and outside of the organization, for use in articles on team website.  
  • Assist in capturing content (video and/or photo) at practices, team events, and games.
  • Assist in organizing and communicating coverage at community events, sponsored activations, marketing and ticket sales initiatives, and fan-facing interactive opportunities. 
  • Assist in creating and/or editing video content for team website and other channels. 
  • Assist with content ideation and development.
  • Contribute with tertiary content concepts intended to drive initiatives from Marketing, Ticket Sales, Community Relations, Sponsorship, Retail, and others. 
  • Responsible for organizing coverage and publishing plans, under guidance of Social/Digital Manager and department leadership.
  • Contribute to overall content objectives and in alignment with overall strategy. 
  • Research industry-wide and league-shared best practices. 
  • Research analytics from the teams’ websites and other digital platforms to optimize our channels.


This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority. 


Working Conditions & Physical Demands:

  • Typical Office Conditions


All applicants for employment at KSE may be required to be fully vaccinated against COVID-19 prior to commencing employment. Applicants who receive a conditional offer of employment may be required to produce proof of vaccination status prior to their first day of employment. Applicants with qualifying disabilities or bona fide religious objections, or who are pregnant, may be exempted from this requirement or otherwise accommodated if they are unable to be vaccinated.



  • Minimum
    1. BA/BS in Journalism, Communications, Digital Media, or related field. 
    2. High School or GED
    3. 4+ years working in digital content creation
    4. Applicants must meet minimum qualifications at the time of hire.
  • Preferred
    1. Experience and/or knowledge in hockey and NHL culture
    2. Photography and video editing experience


Competencies/Knowledge, Skills & Abilities

  • Strong writing experience and background
  • Knowledge and experience in coding and website management 
  • Knowledge and experience with Adobe Creative Suite
  • Knowledge in Social Media best practices and writing experience, preferred.
  • Ability to maintain positive attitude and demonstrate professionalism
  • Ability to maintain a high level of confidentiality
  • Ability to complete work accurately and in a timely manner
  • Ability to work independently & in a group setting and demonstrate good judgment skills
  • Ability to communicate effectively orally and in writing
  • Possesses excellent interpersonal skills
  • Ability to multi-task, prioritize and adapt to changing environments



  • Base hourly range $25.00 per hour


Benefits Include

  • 12 Paid Company Holidays
  • Health Insurance (Medical, Dental, Vision)
  • Paid Time Off (PTO)
  • Life Insurance
  • Short and Long-term Disability
  • Health Savings Account (HSA) 
  • Flexible Spending plans (FSAs) 
  • 401K plan 



Equal Employment Opportunity

Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absen