COLORADO RAPIDS
PROJECT MANAGER, BRAND STRATEGY
Denver, CO (Hybrid)
Full-time • Mid-Level
WHO YOU ARE
You are a strategic driver of the brand bringing clarity, organization, and direction to creative initiatives from planning to execution. This role blends big-picture vision with precise project management, ensuring the brand’s identity, voice, and values are consistently represented across every platform and campaign.
From marketing campaigns and digital initiatives to partnerships, gameday activations, and community programming, you connect ideas, teams, and timelines. You bring structure to creativity by managing workflows, tracking deliverables, and aligning stakeholders, while pushing innovative thinking that elevates the club’s presence and impact.
You play a key leadership role in shaping how the brand is executed and experienced organizing projects, coordinating cross-department collaboration, and helping guide strategic decisions. You work closely with Marketing, Communications, Partnerships, Soccer Operations, and Community Impact & Fan Development to create a clear, unified, and powerful brand presence on and off the field.
You thrive in fast-moving environments, communicate with confidence, and lead with organization and purpose transforming strategies into action, ideas into reality, and campaigns into meaningful fan experiences that elevate the brand.
WHO WE ARE
Established in 1995 as one of Major League Soccer’s original clubs, the Colorado Rapids have carried forward a proud legacy that has helped shape the league and the sport in the United States. As we build on that foundation, we are focused on an ambitious future—guided by our North Star of putting FANS at the heart of everything we do. Our purpose, “For the fans, with the fans, as one club we inspire, energize & win to carve a Rocky Mountain legacy,” reflects our commitment to creating meaningful connections and delivering excellence on and off the pitch. For our commercial team, this means fearlessly embracing a fan-centric approach, driving innovative revenue opportunities, and building lasting partnerships that strengthen both our business and our community. Together, we are shaping the next chapter of Rapids history with energy, purpose, and impact.
Kroenke Sports & Entertainment (KSE)
Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), KIMN,KXKL, KKSE (FM/AM), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam.
JOB SPECIFICS
Job Title: Project Manager, Brand Strategy
Department: Creative & Brand
Business Unit: Colorado Rapids
Location: Denver, Colorado
Reports To: Executive Creative Director
Employment Type: Full Time – Salaried – Exempt
Supervisor Position: No
DUTIES & RESPONSIBILITIES
Success Criteria: Support a high-performing creative team that executes projects with efficiency, organization, and strategic clarity by fostering an environment where designers, photographers, videographers and editors are aligned, empowered, and supported to deliver innovative and on-brand storytelling across all platforms by…
- Creative Project Management & Workflow Ownership: Oversee day-to-day management of creative projects from kickoff through delivery, ensuring timelines, resources, and approvals stay on track. Build structured workflows and communication systems that keep the team organized, informed, and efficient.
- AI Tools & Process Innovation: Research, implement and manage AI-driven tools and workflows to enhance creative efficiency, asset management, and ideation. Train the team on best practices, monitor effectiveness, and continually identify new technologies that improve productivity and output quality.
- Brand Strategy & Alignment: Ensure all creative projects adhere to brand standards, visual identity, and strategic goals. Work with design leadership to maintain clarity of brand voice, visual guidelines, and storytelling direction across campaigns, digital platforms, and gameday content.
- Cross-Department Collaboration: Serve as the central point of communication between the Creative, Marketing Operations, Revenue (Ticketing + Partnerships), Soccer Operations, Media, and Community Impact & Fan Development departments. Translate project needs into clear deliverables, timelines, and expectations while ensuring departmental priorities remain aligned.
- Gameday Creative Coordination: Support gameday creative operations by organizing assignment schedules.
- Asset & Resource Management: Oversee project documentation, file organization, AI-assisted tagging, and archival systems to ensure creative assets are accessible, up to date, and properly stored. Maintain budget awareness for freelancers, tools, and production needs.
- Team Enablement & Development: Work closely with designers, photographers, videographers, editors and interns to provide clear project expectations, feedback, and workflow guidance. Foster a positive team environment built on communication, collaboration, and continual learning.
- Strategic Problem Solving & Ownership: Anticipate challenges before they disrupt timelines, develop solutions, and recommend process improvements that elevate team productivity. Maintain responsibility for meeting deadlines, managing approvals, and ensuring final deliverables meet brand, legal, and creative standards.
- Shoot Logistics: Collaborate to plan and organize video and photo shoots with players and talent.
Working Conditions & Physical Demands:
- Typical office conditions
- Ability to work nights, weekends, including standing at sporting or other events for extended periods of time
- Occasional travel to other markets for match coverage and networking.
SKILLS & QUALIFICATIONS
Required
Preferred
- Professional, collegiate, and/or media related sales and management experience
- Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards
OTHER
Compensation:
- Salary: $65,000 - $70,000.00
Benefits Include: 12 Paid Company Holidays
- Flexible work policy (Hybrid)
- Health Insurance (Medical, Dental, Vision)
- Paid Time Off (PTO)
- Life Insurance
- Short and Long-term Disability
- Health Savings Account (HSA)
- Flexible Spending plans (FSAs)
- 401K/Employer Match
Equal Employment Opportunity
Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
ACKNOWLEDGEMENT
By signing and dating below, I acknowledge that I have reviewed and understand the functionality, scope, and expectations of this role, and my responsibility in contributing to the success and growth of the Colorado Rapids organization. I confirm that my direct supervisor has personally reviewed this document with me, including discussion of any potential shifts in responsibilities or areas of focus, and that I had the opportunity to ask questions and received satisfactory explanations.
Employee name (printed): ___________________ Signature: _________________________ Date:_______________
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