Job Title: Head of Content Strategy & Production, Avalanche Agency - Colorado Avalanche
Department: Marketing
Business Unit: KSE
Location: Denver, Colorado
Reports To: Vice President Marketing, Avalanche & Mammoth
Employment Type: Full Time – Salaried – Exempt
Supervisor Position: Yes
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Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre,
Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam.
Nature of Work:
The Head of Content Strategy & Production, Avalanche Agency serves as the creative and strategic leader for all Avalanche-related content across video, social media, in-arena, television, digital, and beyond. This role oversees the creative vision and execution for brand storytelling, ensuring every piece of content reflects the Avalanche identity. Managing a large, multidisciplinary team—including videographers, editors, producers, social media publishers, and project managers—this position acts as the steward of Avalanche branded content, driving innovation, maintaining consistency, and optimizing resources across all creative platforms.
Key duties:
• Head of Avalanche Content
• Lead brand storytelling efforts across short-form and long-form video, motion and static graphics, and multi-platform creative campaigns.
• Provide creative direction and oversight for content in support of organizational and cross-departmental goals for the following departments:
• Altitude TV: long form video programming – collaborate with Producers to ensure proper POV, placement, and coordinated player requests for pre-and-post game shows, shoulder programming, and other network needs.
• Game Presentation: in-arena programming – collaborate with VP Fan Experience/Game Presentation to deliver high-impact creative to excite, educate, and engage fans.
• Partnership Marketing: sponsored content deliverables – collaborate with Sales & Activation leaders to ensure appropriate client integration within sold creative inventory.
• Fan Marketing: paid advertising creative – collaborate with Sr. Director Marketing to deliver campaign creative that resonates with target audiences.
• Maintain consistent brand voice, visual identity, and messaging across all channels.
• Head of Team Social Media & Web
• Direct all team social media efforts, including strategy, planning, publishing, and content capture for platforms such as Meta, X, TikTok, Snapchat, YouTube, and LinkedIn.
• Establish KPIs, analyze platform metrics, and adjust strategy to improve reach, engagement, and overall effectiveness.
• Oversee website and app content strategy, ensuring a dynamic, fan-friendly experience through articles, video, and interactive elements.
• Partner with Partnership Marketing to create sellable assets and integrate sponsored content seamlessly into the Avalanche brand social media strategy.
• Leadership
• Lead, mentor, and inspire a diverse creative team including social media publishers, producers, project managers, videographers, editors, and graphic designers.
• Oversee project workflows, timelines, and resource allocation to ensure high-quality, timely delivery.
• Coordinate team and player access and content involvement with Avalanche Media Relations/Front Office.
• Foster a collaborative environment that encourages innovation, professional growth, and operational efficiency.
• Flexibility to work nights, weekends, holidays and team road trips as necessary. This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.
Working Conditions & Physical Demands:
• Typical office conditions – hybrid schedule of in-office and virtual workdays
• Typical hockey arena conditions during games – walking and standing for long periods
Qualifications
• Demonstrated education in marketing, communications, media studies/production or related field
• 8+ years leading creative in marketing, social/digital media, and/or production.
• Proven track record producing high-impact content for digital, TV, and live entertainment.
• Experienced in social media strategy, team leadership, and multi-project management.
• Passion for sports, entertainment, and fan engagement.
• Strong communicator with exceptional attention to detail and a proactive, team-first mindset.
Competencies/Knowledge, Skills & Abilities
• Professional, positive, and collaborative demeanor in all interactions.
• Strong commitment to confidentiality and discretion.
• High accuracy and attention to detail, with the ability to meet deadlines.
• Effective working both independently and as part of a team, exercising sound judgment.
• Excellent verbal and written communication skills.
• Skilled at multitasking, prioritizing, and adapting in fast-paced, changing environments.
Compensation
• Base salary range: $100,000-$115,000
• Eligible for annual discretionary bonus
Benefits Include
• 12 Paid Company Holidays
• Health Insurance (Medical, Dental, Vision)
• Paid Time Off (PTO)
• Life Insurance
• Short and Long-term Disability
• Health Savings Account (HSA)
• Flexible Spending plans (FSAs)
• 401K plan/Employer Match
Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local
laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
