Amaze, Inspire, Unite
Job Summary:
The Growth Marketing Manager is responsible for developing and executing strategies that drive customer acquisition, ticket sales, and overall revenue growth for the Detroit Tigers and Detroit Red Wings. This role focuses on using data-driven marketing tactics to attract new fans, generate leads, nurture prospects, and build strong relationships with key audiences, including schools, colleges, and community organizations. The Growth Marketing Manager will collaborate with multiple departments, including business analytics, community outreach, sales, and sponsorship teams, to ensure marketing campaigns are aligned with business objectives and effectively reach target audiences.
Key Responsibilities:
Customer Acquisition & Lead Generation:
Develop and execute marketing strategies to attract new customers and convert them into ticket buyers through digital channels, lead generation events, and community outreach.
Implement and manage lead generation campaigns, using tactics such as digital ads, social media, email marketing, contests, and promotions to grow the fan base.
Work with business analytics to track customer behavior and identify high-value audience segments to target with specific campaigns.
Lead Nurturing and Conversion:
Create and manage lead nurturing campaigns to convert prospective fans into ticket buyers. This includes email campaigns, retargeting ads, and personalized offers.
Work with the sales team to ensure leads are properly handed off and pursued effectively, ultimately driving ticket sales.
On-Site and Prospect Events:
Plan and execute marketing strategies around on-site sales events, such as game-day promotions, meet-and-greets, and VIP experiences.
Organize and execute lead-generation events (e.g., fan festivals, open houses, or digital events) to engage potential customers and generate leads.
Develop exclusive offers and experiences for high-potential leads, ensuring they feel valued and motivated to make a purchase.
Partnerships with Schools, Colleges, and Community Organizations:
Develop and maintain relationships with schools, universities, clubs, and other community organizations to generate group sales, season ticket renewals, and special fan engagement programs.
Create group ticket programs, special pricing offers, and community events to attract and engage local fans.
Work closely with the community impact team to align marketing initiatives with community programs and outreach efforts.
Collaboration with Analytics Team:
Partner with the business analytics team to analyze campaign performance, customer acquisition data, and lead-generation efforts.
Use insights from data to adjust marketing strategies, optimize campaigns, and ensure that resources are allocated effectively for maximum ROI.
Community Engagement and Brand Building:
Work with community relations and brand teams to develop localized campaigns that resonate with the target audience and build brand awareness.
Support outreach programs and community impact initiatives designed to strengthen fan relationships and enhance team visibility in the local community.
Marketing Campaign Development:
Oversee the development of targeted marketing campaigns for lead generation, customer acquisition, and ticket sales.
Manage digital campaigns across various channels, including social media, search ads, display ads, email, and more.
Work closely with creative teams to ensure marketing materials are on-brand and resonate with the target audience.
Reporting and Campaign Analysis:
Monitor, analyze, and report on the performance of growth marketing campaigns, providing regular updates to leadership on key metrics, such as leads generated, conversion rates, and ROI.
Use data and analytics to assess campaign effectiveness and implement adjustments as needed to improve outcomes.
Budget Management:
Manage and optimize the marketing budget for lead generation and customer acquisition campaigns, ensuring efficient use of resources.
Work to ensure that marketing activities are executed within budget while still achieving desired outcomes.
Required Knowledge, Skills, and Abilities:
Bachelor’s degree in marketing, business, or related field.
3-5 Years of experience in marketing, with a focus on customer acquisition, lead generation, and sales-driven campaigns.
Strong knowledge of customer acquisition strategies and lead generation tactics, including digital ads, email marketing, social media, and events.
Ability to identify high-value customer segments and develop targeted campaigns to drive conversions.
Proficiency in using data and analytics tools (e.g., Google Analytics, CRM systems, email platforms) to track campaign performance, analyze results, and make informed decisions.
Experience working with business analytics teams to derive actionable insights and optimize campaigns.
Experience planning and executing lead-generation events, both online and offline, to engage new fans and generate leads.
Ability to collaborate with event operations teams to ensure smooth execution of campaigns and events.
Preferred Knowledge, Skills, and Abilities:
Prior experience in sports, entertainment, or live events is a plus.
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.
All items listed above are illustrative and not comprehensive. They are not contractual in nature and are subject to change at the discretion of Olympia Entertainment.
Olympia Entertainment is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.
