Job Summary:
The data analyst collects, processes, and analyzes data to provide valuable insights and support business decisions, focusing on the marketing, sales, and finance departments.
Key Responsibilities:
- Develop and maintain databases by evaluating and implementing tools and systems for efficient data collection and integration
- Audit and validate data inputs to ensure accuracy
- Define and configure marketing measurement tactics on platforms, which include web, social, advertising, and Salesforce Marketing Cloud (email and texting), to ensure relevant data is captured to determine the effectiveness of marketing efforts
- Leverage CRM system to support the Sales & Service department
- Use statistical analysis to identify trends, patterns, and predictions using relevant data to drive business decisions
- Generate automated dashboards and reports to visualize results and communicate insights with appropriate parties
- Provide recommendations and insights based on data analysis to help optimize strategies and evaluate metrics to drive performance against established goals
- Work with the business intelligence team to identify opportunities for improvement and propose system modifications to optimize efficiencies
- Analyze local, national, and global trends that impact the organization and industry
- Conduct ad hoc analyses, benchmarking, and reporting as assigned
Minimum Knowledge, Skills, and Abilities to be successful in this role:
- Bachelor’s degree in Business, Statistics, Mathematics, Computer Science, or a related field in addition to at least 1-3 years experience
- Advanced Microsoft Office (Word, Excel, PowerPoint) skills required
- Data visualization tool experience required (Tableau, Power BI)
- Experience with CRM systems, Salesforce, KORE, Marketing Cloud
- Ability to provide insights for digital and social media marketing
- Possess the highest integrity and ethical standards and the ability to command and inspire trust with all constituents.
- Strong technical skills
- Ability to distill complex issues quickly, effectively communicate strategies, and summarize key points & Implications
- Strong organizational, project, and process management skills including demonstrated ability to think end-to-end and manage multiple projects simultaneously
- Exceptional problem-analysis and solving skills
- Strong technical quantitative and analytical skills and judgment blended with business partnership and a proactive operating philosophy
- Attention to detail and accuracy
- Highly organized, self-directed business style, with a strong ability to prioritize
- Excellent verbal and written communication and presentation skills, capable of communicating with a diverse range of individuals at all levels of management
- Must be a team player willing to be flexible in working towards solutions on issues that impact the broader organization
- Outstanding interpersonal skills and evidence of maturity
- Effective at building strong working relationships at all levels of the organization
Preferred Knowledge, Skills, and Abilities:
- Experience in the sports and entertainment industry
- Knowledge of VBA, SQL, and Python are preferred
- Experience with accounting software, Microsoft Dynamics GP or Sage preferred
