ABOUT ELEVATE:
Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people’s precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance. In the years since, the world of sports has transformed, today standing at the convergence of media, entertainment, and consumer brands, with Elevate supporting some of the world’s most ambitious businesses across these sectors. Elevate’s proprietary technology, data sources, and software products combined with our thoughtful insights, and people-centric approach give clients a 360-degree view of their customers, underpinning intelligent decision-making on marketing spend, growth strategy, and more.
Our team of 400+ employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what we’ve been up to, follow Elevate on
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LinkedIn, and
Instagram.
POSITION SUMMARY
Elevate is seeking a Vice President of Property Performance Marketing to lead the development and execution of fan-facing campaigns and programs that drive ticket, hospitality, and experience sales across sports, entertainment and cultural events and properties.
The Vice President will be responsible for carrying out a fully integrated revenue driven and customer acquisition focused campaigns, ensuring that all marketing activations and consumer touchpoints align with that vision. This requires strong operational discipline, revenue-driven strategy, creative collaboration, and a sharp eye for brand consistency.
You'll oversee customer acquisition strategy via Elevate’s owned assets and partner assets included as part of an Experiences partnership or sponsorship with a property. In addition, you’ll lead paid media strategy across search, social, and programmatic channels - partnering with Elevate’s internal performance marketing agency to execute - while managing full-funnel marketing campaigns that drive measurable business results.
The ideal candidate will be a forward-thinking, results-driven leader who combines deep technical expertise in performance marketing with strategic vision. You'll be responsible for developing and executing integrated campaigns, managing and mentoring team members, and serving as a trusted advisor to Elevate property partners. This role requires someone who can balance day-to-day tactical excellence with long-term strategic planning, effectively communicate complex strategies to stakeholders, and continuously identify opportunities to enhance performance and efficiency.
Responsibilities
Strategic Leadership & Campaign Management
- Develop and lead overall customer acquisition marketing strategy, including digital, performance, and partnership marketing, informed by customer research, competitive insights, and analytics
- Lead strategy development and execution across paid search (Google), paid social (Meta, TikTok), and programmatic channels
- Serve as subject matter expert for new business pitches, contributing to strategy development and communicating Elevate's capabilities to prospects
Performance Marketing & Optimization
- Drive e-commerce revenues while also leveraging web and social platforms to generate new customer and sales leads
- Manage and optimize full-funnel campaigns to achieve aggressive growth targets
- Develop and implement innovative testing frameworks to continuously improve media performance
- Establish and track key marketing KPIs, providing regular reporting and performance insights to stakeholders
Email Marketing & CRM
- Collaborate with Elevate property partners to develop multi-channel approach & GTM strategies to generate 1st party data & grow Elevate CRM database
- Develop and execute comprehensive email marketing strategies to drive customer acquisition, engagement, and retention
- Implement processes for data flow automation to optimize lead scoring and routing for the sales and the CRM teams.
Client & Stakeholder Management
- Proactively manage client expectations and build trusted advisor relationships
- Translate complex media data into clear, actionable insights for clients and internal stakeholders
- Collaborate with sales, marketing, innovation, and property teams to ensure alignment across all consumer touchpoints
Budget & Resource Management
- Manage marketing budget, vendor relationships, and contract negotiations, ensuring all spend is efficient and ROI-positive
- Oversee media planning and buying efforts, including paid search, social, display, and programmatic
- Leverage customer data and market insights to develop targeted acquisition campaigns with optimal resource allocation
QUALIFICATIONS:
The qualifications below represent the credentials necessary to perform the essential functions of this position. To be successful in this position, the ideal candidate will be able to perform each essential duty or possess the skills necessary to learn and implement them. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 10+ years of experience ideally in live events, hospitality, entertainment or destination marketing - with a focus in digital media with deep expertise in paid search, paid social, and programmatic advertising
- Demonstrated success leading biddable media strategy for major brands
- Advanced knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and major DSP platforms
- Strong analytical skills with the ability to interpret complex data sets and derive meaningful insights
- Experience with media mix modeling, attribution, and testing methodologies
- Excellent client management and presentation skills
- Strategic thinker with the ability to connect media tactics to broader business objectives
- Proven track record of driving measurable results through innovative media approaches
- Ability to manage multiple priorities in a fast-paced environment
- Team-first attitude with high emotional intelligence and problem-solving capabilities
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- Google, Meta, and programmatic platform certifications preferred
WORKING CONDITIONS:
- Working Environment: On-site in Charlotte, NC or New York, NY
- Travel Requirements: Limited but requires flexible schedules, including weekends and holidays
Position and Benefit Details:
- Anticipated salary Target: $200K - $250 plus bonus eligible for achieving departmental and company goals
- Full Time, Non-Exempt
- Medical, Dental, Vision, Life, Short-Term & Long-Term Disability Insurance + FSA, HSA, and more
- 401k Employer Match after meeting eligibility requirements
- 14 Paid Holidays
- Unlimited PTO
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in New York. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs
This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process, you may contact us at [email protected] We are proud to be an equal opportunity/veterans/disabled/ LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law.
