Elevate
Manager, Audience & Data Strategy (Contract)
Elevate - Manager
United States · Remote
Database Marketing/Analytics/Business Intelligence · New Media · Digital Marketing
0
4
days ago
ABOUT ELEVATE
Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people’s precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance. In the years since, the world of sports has transformed, today standing at the convergence of media, entertainment, and consumer brands, with Elevate supporting some of the world’s most ambitious businesses across these sectors. Elevate’s proprietary technology, data sources, and software products combined with our thoughtful insights, and people-centric approach give clients a 360-degree view of their customers, underpinning intelligent decision-making on marketing spend, growth strategy, and more.
Our team of 700+ employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what we’ve been up to, follow Elevate on X, LinkedIn, and Instagram.
MANAGER, AUDIENCE & DATA STRATEGY
Elevate is built on a foundational belief: that the most powerful media strategies begin with a deep, structured understanding of the audiences they are trying to reach. Our proprietary audience intelligence platform, EPIC, is the engine through which we translate fandom data, community signals, and audience attributes into the planning decisions that drive real brand growth.
MANAGER, AUDIENCE & DATA STRATEGY
Elevate is built on a foundational belief: that the most powerful media strategies begin with a deep, structured understanding of the audiences they are trying to reach. Our proprietary audience intelligence platform, EPIC, is the engine through which we translate fandom data, community signals, and audience attributes into the planning decisions that drive real brand growth.
The Manager of Audience & Data Strategy is a hands-on contract role for a practitioner with four to six years of experience in audience planning and data activation within a media agency context. You are not a research analyst or a brand strategist — you are a media-trained practitioner who understands how audience intelligence translates directly into channel targeting, media investment decisions, and campaign architecture. Your background is in media, not consumer insight. You have worked inside agencies, you understand how buying and planning teams use audience data, and you know the difference between an insight and an audience that can actually be activated across paid media platforms.
Your primary tool will be Elevate's EPIC platform - and you must have done this kind of operational audience work before. We are not looking for someone learning what audience strategy means in a media context. We are looking for someone who operates audience and data platforms day-to-day, builds audience segments, maps them to media targeting, and closes the loop with performance data- because they have been doing exactly that.
RESPONSIBILITIES
AUDIENCE BUILDING & SEGMENTATION
- Operate Elevate's EPIC platform to define, build, and profile target audiences for client campaigns — constructing segments based on behavioral, attitudinal, cultural, and community signals that go beyond demographic proxies.
- Build audience architectures that span the full funnel — defining distinct segments for awareness, consideration, and conversion objectives, and articulating how each should be reached and sequenced across channels.
- Conduct audience sizing and opportunity analysis — using EPIC and supplementary data sources to understand the scale, reachability, and commercial value of target audience segments.
- Maintain and evolve audience profiles over the course of client engagements — updating segment definitions as campaign data, platform signals, and client business context develop.
- Manage audience data quality and validation — ensuring segment logic is accurate, targeting parameters are correctly applied, and audience data inputs from first-party, second-party, and third-party sources are clean and current.
AUDIENCE BRIEF DEVELOPMENT & PLANNING INTEGRATION
- Develop structured audience briefs for each client engagement — documenting audience definitions, key attributes, platform behaviors, content affinities, and channel propensities in formats that are directly usable by media planning and buying teams.
- Translate audience intelligence from EPIC into specific, actionable media targeting strategies — mapping audience attributes to platform targeting capabilities across paid social, programmatic, search, influencer, and linear TV.
- Work directly with channel specialists — paid social, programmatic, influencer, and search managers — to ensure audience definitions are correctly implemented in buying platforms, and that targeting parameters reflect the strategic intent.
- Apply EPIC audience data to influencer discovery and creator selection — cross-referencing audience profiles against creator audience demographics to validate genuine overlap with target segments.
DATA PLATFORM OPERATIONS & ACTIVATION
- Manage day-to-day operations within audience and data platforms — including DMP/CDP environments, DSP audience activation, and data partner integrations — ensuring audiences are correctly onboarded, shared with partners, and tracked.
- Oversee the process of defining audiences to be targeted, sharing data with channel partners, and tracking audience-level performance — maintaining accurate records of audience builds, platform activations, and delivery outcomes.
- Manage first-party data onboarding where available — working with Elevate's data engineering team to ensure client CRM data, customer lists, and event data are correctly ingested and activated within platform environments.
- Identify addressable audience overlap across channels — using EPIC data and platform insights to understand where audiences intersect, how to sequence messaging across touchpoints, and where frequency and reach trade-offs should be made.
AUDIENCE RESEARCH & INTELLIGENCE
- Conduct structured audience research using EPIC alongside supplementary tools — synthesising fandom data, cultural signals, social listening, and platform audience insights into a coherent view of who clients should be talking to and why.
- Identify emerging audience segments, cultural communities, and fandom clusters that represent growth opportunities for client brands — surfacing intelligence that proactively shapes planning conversations.
- Develop competitive audience intelligence — mapping where competitor brands are reaching their audiences, identifying under-served segments, and flagging audience opportunities that clients are currently missing.
- Contribute audience intelligence to new business pitches and planning proposals — bringing Elevate's EPIC positioning to life with specific, well-grounded audience analysis tailored to prospective clients.
PERFORMANCE FEEDBACK & OPTIMISATION
Work closely with Elevate's analytics team to close the loop between planned audiences and delivered performance — reviewing audience-level campaign data, identifying which segments are performing, and feeding insights back into future audience strategy.
Develop audience learning agendas for client accounts — identifying the hypotheses most in need of testing, and structuring test approaches that generate actionable intelligence about which audiences drive the strongest commercial outcomes.
Contribute to post-campaign reviews with a specific focus on audience performance — documenting what the data revealed about audience behavior and how EPIC profiles should be refined for the next planning cycle.
QUALIFICATIONS
ESSENTIAL
- Four to six years of experience in audience planning, data activation, or audience strategy within a media agency or specialist media planning environment.
- Hands-on experience operating audience and data platforms — DMPs, CDPs, or proprietary audience intelligence tools — in a media context, with the ability to build and activate segments independently from day one.
- Deep understanding of how audience intelligence translates into media targeting — including platform-specific audience capabilities across Meta, Google, DV360, TikTok, and programmatic buying environments.
- Experience developing structured audience briefs and audience architecture documents that are directly used by media buying and planning teams.
- Working knowledge of audience data types — first-party CRM data, third-party data enrichment, contextual signals, and behavioral data — and how each is applied and activated within media platforms.
- Analytical capability: comfortable working with audience sizing data, platform audience insights, and post-campaign audience performance metrics.
- Strong written communication: able to produce clear, well-structured audience briefs and strategy documents that translate complex data into actionable planning direction.
DESIRABLE
- Experience working within a fandom, community-based, or cultural planning framework — understanding how shared identity and community membership shape media behavior.
- Familiarity with social listening tools (Brandwatch, Pulsar, Audiense, or equivalent) and how social signal data enriches audience profiles.
- Experience applying audience intelligence to influencer selection — cross-referencing audience data with creator audience profiles to validate alignment.
- Working knowledge of data clean room environments (Google Ads Data Hub, Amazon Marketing Cloud) and how first-party audience data is activated within them.
- Experience contributing audience strategy to new business pitches and proposals.
- Familiarity with audience performance reporting and the metrics used to evaluate segment-level delivery across programmatic, paid social, and addressable channels.
WORKING CONDITIONS
This is a freelance contract position. Scope and hours are calibrated to active planning and campaign workload across Elevate's client portfolio, with rate agreed at the point of engagement. Consistent availability during planning cycles, campaign kick-offs, and strategic review periods is expected. The role is remote-eligible, with periodic attendance at client briefings or strategy sessions where required.
This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process, you may contact us at [email protected]
We are proud to be an equal opportunity/veterans/disabled/ LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law.
