ABOUT ELEVATE:
Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people’s precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance. In the years since, the world of sports has transformed, today standing at the convergence of media, entertainment, and consumer brands, with Elevate supporting some of the world’s most ambitious businesses across these sectors. Elevate’s proprietary technology, data sources, and software products combined with our thoughtful insights, and people-centric approach give clients a 360-degree view of their customers, underpinning intelligent decision-making on marketing spend, growth strategy, and more.
Our team of 400+ employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what we’ve been up to, follow Elevate on
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ABOUT USF ATHLETICS:The University of South Florida, located in vibrant Tampa Bay, is a member of the American Athletic Conference and sponsors 21 varsity sports. With a new on-campus stadium opening in 2027, USF is poised for significant growth in fan engagement, donor support, and commercial partnerships.
ROLE OVERVIEW:
The University of South Florida Athletics Department is seeking a strategic, detail-oriented Email & SMS Marketing Analyst to join our team. This position is primarily responsible for overseeing the planning, prioritization, and coordination of digital communications across email and SMS. The role ensures that campaigns are timed appropriately, aligned with departmental goals, and do not oversaturate specific audiences. While some hands-on campaign building is required, the primary emphasis is on strategic management, cross-department collaboration, and data-driven decision-making.
RESPONSIBILITIES:
Strategic Leadership
- Campaign Planning & Coordination: Manage the department-wide communications calendar to ensure messaging is strategically timed and sequenced.
- Audience Oversight: Develop segmentation strategies that minimize message fatigue while maximizing engagement.
- Prioritization & Resource Allocation: Serve as the central point for managing requests, balancing tactical execution with strategic needs.
- Cross-Functional Collaboration: Work closely with Ticket Sales, Partnerships, Marketing, and Game Operations to align communications with revenue and engagement objectives.
- Analytics & Insights: Use Tableau and other tools to track performance, identify trends, and recommend strategic improvements.
- Best Practices & Standards: Establish and maintain communication guidelines for testing, personalization, segmentation, and compliance.
Tactical Execution
- Campaign Deployment: Build and send e-blasts, newsletters, automated journeys, SMS campaigns, and promotional messages as needed.
- Platform Expertise: Utilize Salesforce Marketing Cloud, HubSpot, and related platforms to execute campaigns.
- Optimization: Conduct testing and implement enhancements to improve engagement and conversions.
QUALIFICATIONS:
- Bachelor’s Degree in Marketing, Communications, or related field.
- 1–2 years of professional experience in email and/or SMS marketing (sports/entertainment experience strongly preferred).
- Proficiency with major email platforms, familiarity with Hubspot preferred.
- Proven ability to manage multiple priorities, deadlines, and stakeholder requests.
- Strong organizational skills with the ability to balance tactical execution against broader strategic goals.
- Knowledge of HTML/CSS preferred; design skills (Canva, Adobe Creative Suite) a plus.
- Excellent communication skills and a passion for college athletics.
POSITION AND BENEFIT DETAILS:
- Compensation: $55,000- $65,000
- Full Time, Non- Exempt
- Medical, Dental, Vision, Life, Short-Term & Long-Term Disability Insurance + FSA, HSA, and more
- 401k Employer Match after meeting eligibility requirements
- 14 Paid Holidays
- Unlimited PTO
WORKING CONDITIONS
Location
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in Tampa, FL. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process, you may contact us at [email protected] We are proud to be an equal opportunity/veterans/disabled/ LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law.
