ABOUT ELEVATE:
Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people’s precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance. In the years since, the world of sports has transformed, today standing at the convergence of media, entertainment, and consumer brands, with Elevate supporting some of the world’s most ambitious businesses across these sectors. Elevate’s proprietary technology, data sources, and software products combined with our thoughtful insights, and people-centric approach give clients a 360-degree view of their customers, underpinning intelligent decision-making on marketing spend, growth strategy, and more.
Our team of 400+ employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what we’ve been up to, follow Elevate on
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POSITION SUMMARY - DIRECTOR, PERFORMANCE MARKETINGElevate is seeking a Director of Performance Marketing to lead comprehensive marketing strategy and execution across multiple channels. The person in this role plays a vital role on the Elevate team supporting the One Times Square property. This role combines strategic leadership of biddable media with integrated marketing campaign management to drive brand awareness, customer engagement, and revenue growth for key client accounts. You'll oversee paid media strategy across search, social, and programmatic channels while managing full-funnel marketing campaigns that drive measurable business results.
The ideal candidate will be a forward-thinking, results-driven leader who combines deep technical expertise in performance marketing with strategic vision. You'll be responsible for developing and executing integrated campaigns, managing and mentoring team members, and serving as a trusted advisor to clients. This role requires someone who can balance day-to-day tactical excellence with long-term strategic planning, effectively communicate complex strategies to stakeholders, and continuously identify opportunities to enhance performance and efficiency.
Responsibilities
Strategic Leadership & Campaign Management
- Develop and lead overall customer acquisition marketing strategy, including digital, performance, and partnership marketing
- Lead strategy development and execution across paid search (Google), paid social (Meta, TikTok), and programmatic channels
- Oversee planning, development, execution, and performance tracking of integrated marketing campaigns across paid media, social media, email, PR, influencer marketing, and activations
- Serve as subject matter expert for new business pitches, contributing to strategy development and communicating Elevate's capabilities to prospects
Performance Marketing & Optimization
- Manage and optimize full-funnel campaigns to achieve aggressive growth targets
- Analyze campaign performance data to identify trends, opportunities, and optimizations across platforms
- Develop and implement innovative testing frameworks to continuously improve media performance
- Implement and troubleshoot tracking solutions including pixel implementation, UTM parameter strategies, and conversion tracking
- Establish and track key marketing KPIs, providing regular reporting and performance insights to stakeholders
Email Marketing & CRM
- Develop and execute comprehensive email marketing strategies to drive customer acquisition, engagement, and retention
- Create segmented email campaigns aligned with customer lifecycle stages and behavioral triggers
- Optimize email performance through A/B testing of subject lines, content, design, and send times
- Manage email marketing calendar and ensure alignment with broader campaign objectives
- Monitor deliverability, engagement metrics, and conversion rates to continuously improve email program performance
- Collaborate with data and analytics teams to leverage customer insights for personalized email experiences
Team Leadership & Collaboration
- Manage and mentor a team of media specialists, fostering their growth and development while ensuring delivery of exceptional client work
- Partner with internal teams (data, creative, analytics, merchandising, product) to ensure campaigns are optimized for targeting, messaging, and performance
- Collaborate with cross-functional teams to ensure media strategies align with broader marketing objectives and creative direction
- Work closely with analytics teams to develop measurement frameworks that accurately capture media impact and ROI
Client & Stakeholder Management
- Proactively manage client expectations and build trusted advisor relationships
- Translate complex media data into clear, actionable insights for clients and internal stakeholders
- Collaborate with sales, partnerships, operations, and creative teams to ensure alignment across all consumer touchpoints
- Represent Elevate professionally in all client interactions
Budget & Resource Management
- Manage marketing budget, vendor relationships, and contract negotiations, ensuring all spend is efficient and ROI-positive
- Oversee media planning and buying efforts, including paid search, social, display, and programmatic
- Leverage customer data and market insights to develop targeted acquisition campaigns with optimal resource allocation
QUALIFICATIONS:
The qualifications below represent the credentials necessary to perform the essential functions of this position. To be successful in this position, the ideal candidate will be able to perform each essential duty or possess the skills necessary to learn and implement them. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 7+ years of experience ideally in live events, hospitality, entertainment or destination marketing - with a focus in digital media with deep expertise in paid search, paid social, and programmatic advertising
- 3+ years of experience managing and developing team members
- Demonstrated success leading biddable media strategy for major brands
- Advanced knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and major DSP platforms
- Strong analytical skills with the ability to interpret complex data sets and derive meaningful insights
- Experience with media mix modeling, attribution, and testing methodologies
- Excellent client management and presentation skills
- Strategic thinker with the ability to connect media tactics to broader business objectives
- Proven track record of driving measurable results through innovative media approaches
- Ability to manage multiple priorities in a fast-paced environment
- Team-first attitude with high emotional intelligence and problem-solving capabilities
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- Google, Meta, and programmatic platform certifications preferred
WORKING CONDITIONS:
- Working Environment: On-site in New York, NY
- Travel Requirements: Limited but requires flexible schedules, including weekends and holidays
Position and Benefit Details:
- Anticipated Salary: $130K - $145K + bonus if eligible
- Full Time, Non-Exempt
- Medical, Dental, Vision, Life, Short-Term & Long-Term Disability Insurance + FSA, HSA, and more
- 401k Employer Match after meeting eligibility requirements
- 14 Paid Holidays
- Unlimited PTO
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in New York. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process, you may contact us at [email protected]
We are proud to be an equal opportunity/veterans/disabled/ LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law.
