Director, New Stadium Premium Sales
Elevate - Director
New York · NY · Hoboken · NJ · Stamford · CT
Ticket Sales · Premium/Suite Sales · Ticket Sales Management
$100,000 - $120,000 / year
1
9
hours ago
ABOUT ELEVATE:
Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people’s precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance. In the years since, the world of sports has transformed, today standing at the convergence of media, entertainment, and consumer brands, with Elevate supporting some of the world’s most ambitious businesses across these sectors. Elevate’s proprietary technology, data sources, and software products combined with our thoughtful insights, and people-centric approach give clients a 360-degree view of their customers, underpinning intelligent decision-making on marketing spend, growth strategy, and more.
Our team of 700+ employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what we’ve been up to, follow Elevate on X, LinkedIn, and Instagram.
DIRECTOR, NEW STADIUM PREMIUM SALES – OVERVIEW:
The Director, New Stadium Premium Sales plays a critical leadership role within Elevate’s new stadium project in the Northeast, reporting directly to the Senior Director, New Stadium Ticket Sales. This position leads and develops a high-performing premium sales team focused on driving revenue across suites, club seating, and hospitality products.
The Director is responsible for executing premium sales strategies in partnership with senior leadership, ensuring alignment with overall revenue goals and pacing milestones. This role oversees day-to-day sales operations, including pipeline management, high-impact events, and key initiatives, while also coaching and developing talent.
The ideal candidate brings strong leadership skills, deep premium sales expertise, and the ability to thrive in a fast-paced, build-from-scratch environment. They will contribute to a culture of accountability, collaboration, and high performance.
RESPONSIBILITIES:
- Lead and manage a premium sales team focused on driving revenue across suites, club seating, and hospitality products.
- Deliver against and exceed premium sales revenue goals through a combination of new business development and account management.
- Execute outbound sales strategies, including calls, virtual and in-person presentations, networking, and high-impact sales events.
- Develop and refine tailored sales presentations for corporate clients, groups, and high-value prospects to drive premium inventory sales.
- Partner with the Senior Director and cross-functional teams to execute premium sales strategies aligned with overall stadium revenue goals.
- Identify, prospect, and cultivate new business opportunities using data-driven insights, lead generation strategies, and market research.
- Design and execute innovative engagement initiatives, including stadium tours and corporate outreach efforts.
- Recruit, hire, onboard, and develop a high-performing premium sales team, establishing clear expectations and performance standards.
- Provide ongoing coaching, training, and mentorship to sales staff, including call strategies, presentation skills, and closing techniques.
- Lead regular sales meetings, pipeline reviews, and performance check-ins to drive accountability and results.
- Track team performance against KPIs and ensure alignment with department goals and revenue pacing milestones.
- Maintain CRM integrity and utilization, ensuring accurate pipeline tracking, forecasting, and reporting.
QUALIFICATIONS:
The qualifications listed below represent the credentials necessary to perform the essential functions of this position. To be successful in this position, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Education & Experience
- Bachelor’s degree in Business, Sports Management, Marketing, or a related field.
- Minimum 6-8 years of successful sales experience in sports, media, sponsorships and/or direct sales is preferred.
- Preferred 3 years of proven leadership experience in a sales environment including coaching, mentoring, hiring, training, and performance management.
- Experience in high-dollar premium or B2B Sales ($10k-$250k deals)
- Familiarity with ticketing systems (e.g., Paciolan, SeatGeek, Ticketmaster) and CRM platforms (e.g., Salesforce, Microsoft CRM).
- Must be able to set appointments and conduct presentations, as well as out of office presentations.
- Experience leading premium sales in college athletics or professional sports environment.
- Skills & Abilities
- Outstanding interpersonal, leadership, and communication skills
- Strong presentation skills and confidence selling to corporate decision makers and high net worth individuals
- Ability to develop and deliver sound recommendations to senior management
- Strong organizational skills with attention to detail and ability to prioritize under pressure.
- Flexible and adaptable to work evenings, weekends, and holidays as required across event needs
- Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook) & Google Suite
- Strong analytical skills and data-driven decision-making approach.
- High emotional intelligence and the ability to lead diverse teams with empathy and accountability.
WORKING CONDITIONS:
- Working Environment:
- Primarily office-based with frequent attendance at athletic events, community engagements, and client meetings
- Physical Demands:
- This position requires the ability to lift up to 20 pounds
- Travel Requirements:
- Minimal but may be required for special events or out-of-office appointments
POSITION AND BENEFITS DETAILS:
- Full Time – Exempt
- Anticipated Salary: $100,000 - $120,000 + Performance Bonuses
- Medical, Dental, Vision, Life, Short-Term & Long-Term Disability Insurance + FSA, HSA, and more
- 401k Employer Match after meeting eligibility requirements
- 14 Paid Holidays
- Unlimited PTO
- Paid Parental Leave
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process, you may contact us at [email protected]
We are proud to be an equal opportunity/veterans/disabled/ LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law.
Job Questions:
Do you currently have the unrestricted right to work in the US?
Will you ever in the future need sponsorship for work authorization in the US?