Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people’s precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance. In the years since, the world of sports has transformed, today standing at the convergence of media, entertainment, and consumer brands, with Elevate supporting some of the world’s most ambitious businesses across these sectors. Elevate’s proprietary technology, data sources, and software products combined with our thoughtful insights, and people-centric approach give clients a 360-degree view of their customers, underpinning intelligent decision-making on marketing spend, growth strategy, and more.

 

Our team of 400+ employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what we’ve been up to, follow Elevate on X, LinkedIn, and Instagram.

DIRECTOR, INTEGRATED MARKETING - OVERVIEW:
Elevate is seeking a Director, Integrated Marketing to drive strategic storytelling and multi-channel program/campaign activation. Reporting to the VP of the department, this is a high-impact "thinker and doer" role designed for a marketer who knows how to make brands come to life and connect authentically with fans. In this role, you will support the account teams in shaping the overarching vision while taking the lead on building and executing the integrated marketing plans to amplify the brand’s partnership/campaign/activation. As a foundational hire for this function, you will be the primary driver in translating brand goals into multi-channel reality—spanning social, digital, content, and media. We aim to bring out the best in brands by amplifying what makes them meaningful and impossible to ignore, and we want this role to help us do just that.

This role sits on the Elevate Brand team. The Brand vertical for Elevate focuses on the development and activation of brand platforms within sports, music, entertainment, and lifestyle opportunities. As part of this, Elevate is committed to building greater diversity, equality, and inclusion within our organization and in the programs we create for our brand partners.

KEY RESPONSIBILITIES:
● Work with account teams to develop and refine powerful brand narratives that amplify a brand’s "reason to believe," ensuring their story is told consistently across all touchpoints.
● Build and execute end-to-end marketing plans that help brands maximize the value of their partnerships to better connect with audiences.
● Work hand-in-hand with our Creative Director to ensure all content and campaigns are on-brand, high-quality, and strategically sound.
● Map consumer journeys to identify high-impact opportunities for brand connection and engagement.
● Support the execution of brand campaigns with a heavy focus on digital, social, content, and media.
● Collaborate with the account teams to not only ideate but actively produce bold, shareable content (Instagram, TikTok, LinkedIn, etc.) that drives engagement.
● Partner with account teams to provide the "connective tissue" that turns a partnership into a living, breathing marketing program.

ABOUT YOU:
● You have a deep understanding of the full marketing mix and know how to pull the right levers to build brand equity and fan affinity.
● You are passionate about the entire lifecycle of a project—from uncovering the initial insight to hitting "publish" on a social campaign.
● You are a master of the written word with the instinct to write like people actually talk. You can simplify complex brand challenges into clear, human stories.
● You thrive in a "support and lead" environment, working closely with senior leadership to elevate the agency's strategic output while staying close to the work.
● You are curious about and comfortable using generative AI tools (e.g., Gemini, ChatGPT, Midjourney) to streamline ideation, research, and content development.

QUALIFICATIONS:
● Experience: 7+ years in integrated marketing, brand storytelling, or partnership strategy - sports marketing experience preferred
● Proven Track Record: Experience building and executing integrated marketing plans that drive measurable consumer engagement.
● Digital Fluency: Expert-level understanding of social platforms, digital media, and how audiences connect with sports and entertainment.
● Consumer Insight: Strong ability to leverage data to drive activation strategies.
● Education: Bachelor’s degree in Marketing, Communications, or a related field.

WORKING CONDITIONS
● Location - Charlotte, NC or NYC, NY Preferred
● Travel Requirements - Periodic travel required
● Work Environment - Hybrid Office
● Compensation - $90,000-$120,000

Compensation listed  is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in Charlotte, NC or New York, NY.  An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process, you may contact us at [email protected]