ABOUT ELEVATE:
Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people’s precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance. In the years since, the world of sports has transformed, today standing at the convergence of media, entertainment, and consumer brands, with Elevate supporting some of the world’s most ambitious businesses across these sectors. Elevate’s proprietary technology, data sources, and software products combined with our thoughtful insights, and people-centric approach give clients a 360-degree view of their customers, underpinning intelligent decision-making on marketing spend, growth strategy, and more.
Our team of 400+ employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what we’ve been up to, follow Elevate on
X,
LinkedIn, and
Instagram.
ROLE OVERVIEWElevate is seeking a Digital Marketing & Revenue Strategist to lead our daily operations for ticketed sports at
UCLA. This individual will be fundamental in sales enablement and prospect growth and be responsible for
monitoring key performance indicators (KPIs), analyzing sales data, and identifying trends to inform strategic
decisions.
The core responsibilities include all efforts related to digital marketing including email management and
strategy, data collection and digital advertising engagement, innovative partnerships, and attendance-driving
tactics in order to generate revenue and sell tickets.
The Digital Marketing & Revenue Strategist will receive direct exposure to and support from the Elevate BI
team. The ideal candidate is an analytical team player and great communicator, who is versed in digital
marketing and ecommerce platforms.
RESPONSIBILITIES:
- Digital Marketing & Advertising
- Plan, implement, and optimize digital marketing campaigns across various platforms, including email, paid social media, display advertising, search, and video, to amplify awareness and conversion.
- Manage and update marketing-related web content, including ticketing pages on UCLABruins.com, ensuring accuracy and consistency in messaging.
- Implement a comprehensive digital marketing and branding strategy for UCLA Athletics focused on revenue generation through increased attendance, ticket sales, donations and ancillary income.
- Create and moderate a lead generation program that encompasses online sweepstakes, website forms and onsite data collection. Organize and load contact data into the CRM system for use in sales initiatives.
- Oversee email marketing efforts including creative production, segmentation, analytics review and scheduling.
- Identify, analyze, recommend and implement long-range goals and strategies related to marketing, sales and advertising.
- Maintain regular communication with team staff and affiliated departmental staff members in formulating cross-functional advertising and branding plans to deliver results to meet the Department’s goals and objectives. Including collaboration with the Marketing and Creative Content teams to ensure adherence to the UCLA Athletics brand identity
- Monitor and manage marketing budgets for assigned projects, ensuring alignment with department priorities.
- Email Marketing
- Develop, create, and distribute strategic email communications including the weekly This Week in Athletics newsletter, monthly football and men’s basketball season ticket holder updates, and targeted promotional campaigns supporting ticket sales for all ticketed sports.
- Maintain departmental email calendar in coordination with all creative content distribution and external messaging.
- Monitor and report on email campaign performance, providing data-driven insights, research, and recommendations to enhance future communications and automation strategies.
- Manage automated email workflows, executing campaigns through the marketing ESP and collaborating with internal stakeholders to refine messaging based on performance metrics and audience behavior
- Facilitate partner emails and advertising inclusion in accordance with established agreements such as JMIS, the Rose Bowl, Big Ten Conference and campus related entities
- Market Research
- Analyze previous sales data, demographic audience and consumer behavior from marketing, sales and advertising plans, and provide innovative initiatives to generate revenue from industry trends.
- Assist marketing staff with creating and presenting research reports, projected revenue reports and year-end reviews
QUALIFICATIONS:
The qualifications listed below represent the credentials necessary to perform the essential functions of this
position. To be successful in this position, the ideal candidate will be able to perform each essential duty or
possess the skills necessary to learn and implement them. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential functions.
Education and/or Experience
- Bachelor’s degree, or equivalent experience required
- Minimum 2 years work experience in a digital marketing or ecommerce role is preferred
- Relevant experience with marketing and digital commerce platforms, such as Eloqua
- Relevant understanding of NCAA and Big Ten Conference bylaws is a plus
- Familiarity with CRM systems & processes is a plus
- Computer proficiency in Salesforce, Microsoft Word, Excel, PowerPoint and Outlook, HTML,
Adobe Photoshop
Knowledge/Skills/Abilities
- Must be coachable and possess a growth mindset in a fast-paced environment and changinglandscape
- Ideal candidate will be self-motivated, team, and career oriented.
- Must have ability to maintain professional behavior and appearance at all times
- Must have a strong sense of self-awareness and emotional intelligence, strong interpersonal conflict resolution, and problem-solving skills.
- Must be able to work independently and multi-task.
- Must possess strong communication skills; be comfortable with engaging in a variety of different communicative modes (verbal, non-verbal, and written) and being attuned to others through strong, active listening skills.
- Able to learn and be multi-dimensional based on where the needs are.
- Goal oriented whether that is around driving revenue, providing service or helping daily operations.
- Be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruptions.
- Capable of maintaining discretion and confidentiality with sensitive information as needed
Certifications
WORKIJNG CONDITIONS
Working Environment
- The incumbent primarily works in an office environment, however is expected to attend
additional athletic event(s) and/or department events as scheduled throughout the year.
Physical Demands
- This position requires the ability to lift up to 20 pounds
Travel Requirements
- This position may require a limited amount of travel on rare occasions
POSITION AND BENEFIT DETAILS:
- Anticipated Salary $60,000 + Commission/ Bonus structure
- Full Time, Non- Exempt
- Medical, Dental, Vision, Life, Short-Term & Long-Term Disability Insurance + FSA, HSA, and more
- 401k Employer Match after meeting eligibility requirements
- 14 Paid Holidays
- Unlimited PTO
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in Los Angeles, CA. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process, you may contact us at [email protected]We are proud to be an equal opportunity/veterans/disabled/ LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law.
