Elevate
Vice President, Marketing — Property Sales & Experiences
Elevate - Senior
New York · NY · Charlotte · NC · Hybrid
Digital Marketing · Database Marketing/Analytics/Business Intelligence
$175,000 - $200,000 / year
0
1
day ago
ABOUT ELEVATE:
Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people’s precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance. In the years since, the world of sports has transformed, today standing at the convergence of media, entertainment, and consumer brands, with Elevate supporting some of the world’s most ambitious businesses across these sectors. Elevate’s proprietary technology, data sources, and software products combined with our thoughtful insights, and people-centric approach give clients a 360-degree view of their customers, underpinning intelligent decision-making on marketing spend, growth strategy, and more.
Our team of 700+ employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what we’ve been up to, follow Elevate on X, LinkedIn, and Instagram.
Vice President, Marketing — Property Sales & Experiences - Position Overview
As Vice President of Marketing, Property Sales & Experiences, you will lead the marketing function supporting Elevate’s clients across teams, leagues, and venues to drive transformational revenue growth through new stadium development, premium sales campaigns, live experiences, and marquee announcement moments. You will own the strategy, vision, and execution of integrated marketing programs purpose-built to move tickets and fill venues. You will shape client relationships at the senior level and serve as the definitive marketing authority for property sales and experience clients across the organization.
Key Responsibilities:
Vice President, Marketing — Property Sales & Experiences - Position Overview
As Vice President of Marketing, Property Sales & Experiences, you will lead the marketing function supporting Elevate’s clients across teams, leagues, and venues to drive transformational revenue growth through new stadium development, premium sales campaigns, live experiences, and marquee announcement moments. You will own the strategy, vision, and execution of integrated marketing programs purpose-built to move tickets and fill venues. You will shape client relationships at the senior level and serve as the definitive marketing authority for property sales and experience clients across the organization.
Key Responsibilities:
- Senior Client Leadership: Serve as the executive marketing partner for high-priority property sales and experience clients, owning the strategic relationship and guiding integrated marketing strategy across brand, digital, social, CRM, and experiential. Counsel stakeholders on go-to-market vision, campaign strategy, and revenue-driving opportunities tied to both ticket sales and live experience programming.
- Ticket Sales Marketing Strategy: Own the development of comprehensive, data-informed ticket sales marketing plans for assigned properties covering full-season, group, premium, single-game, and deposit campaigns. Build strategies that span the full sales funnel, from audience identification and awareness through consideration, conversion, and retention. Translate inventory priorities and sales targets into actionable marketing roadmaps with clear KPIs, timelines, and channel strategies.
- Property Sales & Revenue Leadership: Partner with senior sales, insights, and finance leaders to architect go-to-market strategies and investment frameworks tied directly to ticket revenue outcomes. Own accountability for marketing's contribution to ticket sales pipeline, deposit volume, premium seat sales, and renewal performance. Develop sales enablement tools, messaging frameworks, and campaign assets that equip property sales teams to close.
- Experiences & Fan Lifecycle Marketing: Lead the marketing strategy for live event experiences, premium hospitality activations, and fan engagement programming for Elevate Experiences partners. Build campaigns that convert first-time buyers into repeat attendees and long-term fans, using CRM, loyalty, and lifecycle marketing to deepen relationships across the entire fan journey, from first ticket to premium seat holder.
- Stadium Launches & Marquee Moments: Define phased marketing roadmaps for stadium openings, naming rights announcements, groundbreakings, and schedule releases. Architect integrated campaigns that generate earned media, drive deposit volume, and build long-term brand equity for the venue and franchise.
- Digital, CRM & Technology Strategy: Lead the strategic evolution of client digital ecosystems, including web, email, paid media, and CRM in collaboration with Elevate’s revenue strategy and analytics team, with a focus on conversion optimization, audience segmentation, and fan lifecycle management. Evaluate and recommend marketing technology investments that drive measurable ticket sales performance.
- Cross-Functional & Organizational Leadership: Serve as a senior voice in aligning creative, data, paid media, and content disciplines around integrated campaign strategy. Represent the marketing function in executive-level planning
- Thought Leadership & Innovation: Set the standard for sports marketing innovation within the organization. Track emerging trends in fan behavior, ticketing technology, dynamic pricing, and venue experience to bring forward-thinking perspectives that differentiate clients and drive competitive advantage.
Qualifications & Experience
● 8-10 years of experience in sports marketing, property marketing, or ticket sales strategy, with a proven track record leading high-impact campaigns for professional teams, leagues, or venue developments
● Demonstrated success owning and building ticket sales marketing plans that drove measurable results across full-season, premium, group, and single-game inventory
● Experience marketing live events, premium hospitality, or fan experience programs alongside ticket sales campaigns
● Proven ability to build marketing strategies for stadium launches, major naming rights or sponsorship announcements, or large-scale ticket deposit campaigns
● Experience building, managing, and developing marketing teams
● Executive-level client relationship and presentation skills, with the ability to influence senior stakeholders and ownership groups
● Deep expertise across paid media (Meta, Google, programmatic), CRM platforms (Salesforce, Hubspot), ticketing platforms, and marketing analytics
● Strong commercial acumen with the ability to connect marketing investment to ticket revenue performance and business outcomes
● Experience operating in a matrixed, fast-paced agency or in-house environment, managing multiple high-priority client relationships simultaneously.
Who You Are
● A strategic leader who sets vision and drives results through teams
● An expert ticket sales marketer who knows how to build a plan and execute against it
● A trusted advisor to clients and internal executives
● Deeply passionate about sports, live events, and the fan experience, with the credibility to bring that passion to life at scale
Position and Benefit Details:
- Anticipated salary Target: $175,000 plus bonus eligible for achieving departmental and company goals
- Full Time, Exempt
- Medical, Dental, Vision, Life, Short-Term & Long-Term Disability Insurance + FSA, HSA, and more
- 401k Employer Match after meeting eligibility requirements
- 14 Paid Holidays
- Unlimited PTO
This is the salary target we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted compensation, and this may be modified in the future. An employee’s pay position will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process, you may contact us at [email protected]
We are proud to be an equal opportunity/veterans/disabled/ LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law.
Job Questions:
Do you currently have the unrestricted right to work in the US?
Will you ever in the future need sponsorship for work authorization in the US?
