*In order to be considered for this role, after clicking "apply now" above and being redirected, you must fully complete the application process on the follow-up screen.*

Key Responsibilities:

Support the execution of the Bills brand strategy across owned, paid, and earned media channels.
Leverage consumer insights and data to develop and implement marketing programs that drive organizational priorities and support annual goals.
Measure and analyze the effectiveness of programs, optimize performance throughout a campaign, and partner with Strategy and Analytics teams to provide key learnings and reporting.
Collaborate with stakeholders within the Bills organization to identify stories that will connect with our fanbase.
Partner with Content, Media & Creative departments to create campaigns that grow fan engagement and reach new markets.
Monitor marketing, digital, and media trends with an awareness of NFL and team-related headwinds that will impact the Bills.
Design and execute focus groups to unlock insights and validate value propositions among core audiences.

Qualifications

Experience working in brand marketing (sports and entertainment experience a plus but not required).
Possess knowledge of and passion for the National Football League and the game of football.
Excellent verbal and written communicator who can clearly convey strategies, tactics, rationale and results to peers, partners and leadership.
Solutions-oriented problem solver with strong project management skills to drive campaigns to completion.
Execution-oriented mindset.
Ability to process and make decisions based on data.
Bachelor’s degree in marketing or related field required.
Must be able to work flexible hours including evenings and weekends as needed.
The ability to stand and walk for extended periods of time and navigate stadium, including steps, is required.
Must be able to lift up to 10 pounds.

Pegula Sports and Entertainment

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