PAY STATUS: Non-Exempt
DIVISION: PR/Communications
RESPONSIBILITY OF: Director, Marketing & Communications
NO. OF POSITIONS: 1
DATE: March 2 – August 1, 2026
POSITION LOCATION: Sonoma Raceway – Sonoma, CA
Sonoma Raceway is the heart of Speedway Motorsports nationwide network of entertainment venues. The company maintains a consistent focus on four core principles:
· Take care of teammates
· Be known for remarkable events
· Positively impact the community
· Profitably improve
ABOUT THE ROLE:
Sonoma Raceway is seeking an enthusiastic and motivated Communications Intern to join our team for the 2026 racing season. This internship will provide a hands-on opportunity to gain experience in public relations, promotions, digital marketing and brand activation within a dynamic and fast-paced environment. The intern will work closely with the communications and marketing team to support the planning, execution, and promotion of major race weekends and other special events at the track. This position offers an ideal opportunity for college students or recent graduates interested in pursuing a career in the sports industry.
RESPONSIBILITIES:
· Reports to: Director of Marketing & Communications
· Assist the Communications Department with race day needs, office duties, and special projects
· Responsible for race and event day operational duties, including, but not limited to, making copies, set-up and break-down of media center, mic-running, etc.
· Prepare statistical packets for media members and broadcasters
· Assist in the credentialing process
· Assist in the coordination of local and national TV and radio outlets in accessing racetrack
· Assist the Communications Department with non-racing events as needed
· Work with Public Address Announcer on PA reads during major events
· Assist with the pre-and event day planning and execution
· Assist in conducting interviews with drivers, crew chiefs or race team staff while collecting any quotes needed for press releases
· Assist in writing and editing press releases, media advisories & media pitches as well as various other press materials
· Research and find compelling human-interest stories to promote through various mediums
· Build, organize and maintain media lists for event markets
· Support other departments as assigned
REQUIRED SKILLS:
· Bachelor’s Degree or Senior-Level College Student preferably with a major in Communications, Public Relations, Journalism, Marketing, Sports Management, or similar field. 1-2 years of public relations experience preferred but not required
· Must be able to work event days, evenings, weekends, and holidays as required
· Able to work in fast-paced environments, be a hands-on team player who can also handle independent projects
· Able to multi-task and be extremely detail-oriented and complete projects in a timely manner, often under tight deadlines
· Experience in copywriting, social media writing and/or blogging
· Must possess excellent oral and written communication skills
· Must have knowledge of Microsoft Office, including Word, Excel, PowerPoint, and Outlook
· Candidate must be able to maintain confidential information to themselves
PREFERRED SKILLS:
· Proficiency in Adobe Photoshop or InDesign preferred
· Familiarity with motorsports (rules, terminology) is beneficial but not essential.
· Basic understanding of social media platforms (Instagram, X, Facebook, TikTok, YouTube, etc.)
PHYSICAL REQUIREMENTS:
· Must reside in or be able to commute to Sonoma, California for the duration of the internship.
· Ability to work early mornings and/or late nights during event weekends
· Ability to work outside
· Ability to lift objects up to 50 pounds, i.e., tents, tables, stakes, and signage
· Ability to safely operate a golf cart
· Ability to stand and move around on foot for extended periods of time
Must be available on following dates: March 27-29, May 29-31, June 22-28, July 13-19, July 25
Seasonal/Event classification; $16.90/hr
The above description denotes some of the specific characteristics that are necessary to perform the principal functions of the job and are not intended to be a description of all work requirements that may be inherent in the position.
Sonoma Raceway and Speedway Motorsports is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.