Facility Description

Dover Motor Speedway (DMS), located in the heart of Delaware, has hosted exciting racing and entertainment events for national and international guests for 55+ years. The green flag dropped on Dover Motor Speedway events on July 6, 1969, when Richard Petty won the Mason-Dixon 300. The one-mile concrete oval, aptly nicknamed “The Monster Mile,” now plays host to a NASCAR tripleheader weekend annually, dozens of other marquee events, and remains one of only 10 tracks in the United States to have hosted 100 or more NASCAR Cup Series events.

 

Through more than half a century of hosting the nation’s premier motorsports series, music festivals and other special events, approximately 15 million people have visited Dover, pumped up the local economy and taken away special memories that only a visit to the First State can provide.

 

Dover Motor Speedway is a wholly owned subsidiary of Speedway Motorsports (SM), a leading marketer, promoter and sponsor of motorsports entertainment in the United States. SM is one of the leading promoters, marketers, and sponsors of motorsports activities in the country, a substantial portion of which is NASCAR-related. SM operates 11 motorsports facilities at venues in markets such as Atlanta, Charlotte, Dallas, Las Vegas, and Nashville and has promoted motorsports events since 1960.

 

The Communications Manager will be based in Dover, Del. and report to the Vice President of Marketing & Communications for DMS, primarily supporting public relations, content creation, media relations and event publicity at DMS and additional Speedway Motorsports facilities as required.

 

The ideal candidate will adopt a GLOBE mentality. GLOBE stands for Generously Lending Our Best Efforts. This is achieved by holding themselves and their teammates accountable for taking our best practices “the last mile” – optimizing them for maximum value to all of our stakeholders while sharing insights on how to improve our company. The ideal candidate will also be a productive and proactive self-starter who is passionate about his/her duties and willing to put forth the extra effort to achieve excellence.

 

·       Generate ideas, content and execute imaginative publicity plans through multimedia storytelling. Focus efforts on making our events a “big deal” while developing and implementing both short-term and long-term media strategies.

·       Research and draft timely news releases, stories, e-mail and website content pertaining to DMS activities, such as planned improvements, competition-related news and general Speedway announcements. Proofread all marketing copy to ensure consistency in messaging.

·       Maintain and serve as the primary point of contact for DMS website, including uploading content, edits and best practices.

·       Work closely with the Vice President, Marketing & Communications, to best position DMS with all media outlets on the national, regional and local level. Establish rapport and strong relationships with the media.

·       Develop and implement strategies to keep DMS relevant during non-event times. Aggressively pitch media outlets for coverage to promote events and build the DMS brand during both event and non-event times.

·       Corporate Leadership/Support: maintain an active role on Speedway Motorsports’ communications team and improve overall corporate communication, effectiveness and efficiencies.

·       Lead DMS publicity planning and media relations support for music festivals, Gift of Lights, GoodGuys car shows and other secondary events as assigned.

·       Update and manage media distribution lists and the credential approval process for race weekend.

·       Work closely with the Sr. Director of Marketing to support/assist development of social media planning and content creation.

·       Coordinate media center operations (manage event week staff, media center schedules/set-up, driver transportation schedules, media relations and sponsor-related support). 

·       Utilize AI tools to help generate creative content for DMS website and promotion.

·       Provide creative direction and collaborate with the Director of Creative Services to support marketing efforts and create compelling collateral materials (i.e. Weekend Wraps, Camping Guide, more).

·       Support community events including school appearances, parades and pace car opportunities as needed.

·       Assist in contacting and establishing rapport with team PR representatives to secure and facilitate NASCAR drivers for appearances, autograph sessions, media opportunities, special events, etc. as needed.

·       Support Speedway Children’s Charities Dover Chapter efforts and serve as a primary member of our team that works together to positively impact the lives of children in our community.

·       Collaborate with other DMS departments to assist with team-based projects on an as-needed basis.

·       Provide exceptional customer service.

·       Three-to-five years of experience generating content and/or publicity in media relations, communications, public relations or media fields

·       Demonstrate experience in designing and implementing successful PR campaigns

·       Strong leadership skills

·       Excellent verbal / written / content communications skills

·       Strong analytics and project management skills

·       Strategic mindset 

·       Proficiency in Microsoft Office Suite, Adobe Creative Suite and AP Style

·       Diversity in various mediums including video, photo, social engagement, web, etc.

·       Ability to work nights, weekends

·       Position will require occasional travel through Speedway Motorsports event support program to other facilities to support other events

 

Dover Motor Speedway

Human Resources Department

Attn: Communications Manager Opening