POSITION TITLE:
Email Marketing & Customer Analytics Manager

REPORTS TO:
Vice President, Ticket Sales and Service

LOCATION:
Tickets

FLSA STATUS:
Exempt

EMPLOYMENT TYPE:
Full-Time

ABOUT US

At Penske Entertainment, we don’t just host world-class events—we create unforgettable moments. Our team fuels four iconic motorsports brands:

• Indianapolis Motor Speedway (IMS) – home of the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
• INDYCAR - The Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
• IMS Productions - A multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.
• Motorsports Events Management (MEM) – Promotes major events featuring premier motorsports series throughout the United States.

Whether on the track, behind the scenes, or on the screen, our people are at the heart of everything we do. If you’re ready for a career where excitement, purpose, and impact collide—we want to meet you.

 

WHAT YOU’LL DO

The Email Marketing & Customer Analytics Manager will, with the input from ticketing, marketing and IT teams, build and execute email marketing campaigns, recommend content creation to support engagement and sales goals, create and distribute standard reports that track engagement and ROI of all email marketing activities. You will analyze the ticket customer database to leverage data-driven insights and optimize marketing strategies to drive business growth through testing, personalization and marketing automation.

The Email Marketing & Customer Analytics Manager is also responsible for building and executing surveys, collecting and interpreting consumer data from various resources. This person will translate and execute the digital strategy and roadmap through content, ticket sales and data collection projects.

In this role, you’ll be an important part of delivering top-tier experiences to fans, partners, and teams across the motorsports world. You’ll take ownership of key responsibilities, collaborate across departments and bring energy and innovation to a fast-paced environment.

 

YOUR RESPONSIBILITIES

Email Marketing:  

• Email and database marketing strategy development and execution to promote events, merchandise and initiatives. 
• Support content strategy, planning, development and implementation across digital platforms and experiences. 
• Management of distribution lists and audience segmentation, ensuring targeted and personalized communication.

• Build and send emails end to end – copy writing, subject lines, content blocks, up sell items and image editing – via basic HTML, Adobe Marketo and Adobe Photoshop.

• Implementation of regular testing, through data-driven insights and optimization to refine content, ensure deliverability, inspire engagement, maximize efficiencies and conversions. 

• ​Defines and builds sales nature campaigns and ​related marketing automation tasks​.

• Implementation of regular testing, through data-driven insights and optimization to refine content, ensure deliverability, inspire engagement, maximize efficiencies and

• Ensure full compliance with consumer privacy laws/regulations.
• Provide data reporting and visualizations by creating dashboards, generating reports, and effectively communicating insights with data storytelling. 

 

Customer Data:

• Supports lead generation strategy​ and defines growth goals​.
• Reports on database growth, overlap and segments​.
• Builds all data capture forms (Marketo and Formstack)​.

• Collect and interpret consumer data to inform customer experience improvements/enhancements, marketing strategies, sponsor/partner opportunities, ticketing decisions, etc.​
• Oversight and execution of customer surveys, including survey design, implementation, analysis and presentations. 
• Management and collection of pertinent customer data and demographics, including data cleansing/scrubbing, extraction, segmentation, etc. 
  ​

Other:

• Participate in any backend workflows with the development team and any third parties. 
• Partner with marketing and IS teams to implement and fully leverage new marketing automation, CRM and website assets. 

• Take direction, input and collaborate as needed regarding project deliverables with multiple internal and external stakeholders in various departments, including the Ticketing, Marketing, Credentials, Premium Services, Guest Experience and Event Management Departments.
• Stay up to date with new industry trends and share knowledge with
• Write and maintain documentation as
• Provide estimates on tasks, communicate competing priorities, and manage/track your own
• Communicate when unknowns become a risk to project timelines and need to be

• Enthusiasm for and commitment to the company and Vision, Mission and Values.
• Other duties as assigned.

 

WHAT YOU BRING

We’re looking for someone who’s ready to bring great effort every day and is committed to growing with us.

 

Required Experience & Skills:

• A minimum of three to five years of relevant professional experience, preferably within the sports/entertainment industry.
• Proven experience building email marketing campaigns and marketing performance measurement, attribution and optimization, preferably in the sports or entertainment industry.
• Strong understanding of segmentation, targeting and personalization strategies in email campaigns. 

• Experience with digital marketing platforms and tools, including Google Analytics, SEO software, Adobe Marketo, Salesforce Marketing Cloud, or similar email marketing

• Basic HTML skills needed to edit an email and Adobe Photoshop creative experience preferred.
• Expertise building reports in Power BI, Tableau or similar analytics tool, e.g., email dashboard.
• Expertise building, executing and analyzing customer surveys.
• Analytical skills to interpret performance metrics and optimize campaign performance. You should be able to analyze large amounts of data and draw meaningful insights from it. Experience with Google Analytics preferred.
• Creative mindset with the ability to design visually appealing and effective digital content.
• Familiarity with marketing automation and customer relationship management (CRM) systems.
• Knowledge of industry regulations and best practices related to email marketing compliance.
• Excellent communication and collaboration skills to work with cross-functional teams. You must be able to communicate effectively with stakeholders at all levels of the organization. You will be required to communicate and collaborate with internal stakeholders to understand overall strategy and articulate measurement insights and recommendations. You will not be successful in this role without effective and transparent communication and collaboration.
• Detail-oriented and able to identify patterns and trends in data.
• Expertise identifying and solving complex problems using data and analytical tools.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Poven ability to maintain high levels of integrity and confidentiality.
• Positive attitude, enthusiastic and committed to the company and its vision, mission, and values.
• Willing to work a flexible work schedule, including evenings and weekends, in a non-traditional, fast-paced environment. 
• Self-starter, proactive, efficient, flexible, resilient, organized and a team player.
• Passion for motorsports and familiarity with IMS events and fan base is a plus.
• Strong communication and collaboration skills.
• A proactive, flexible mindset and commitment to excellence.
• Passion for creating memorable experiences.
• Cultural competence and the ability to thrive in a diverse environment.
• Alignment with Penske Entertainment’s core values and standards.

 

Education:

• Bachelor’s degree from an accredited university/college preferred.

 

Leadership:

• This role does not have direct supervisory responsibilities.

 

FLEXIBILITY & TRAVEL

• Standard hours are Monday–Friday, 8:30 AM to 5:00 PM
• Extended hours required during race weekends and key event periods (especially May)
• May include some travel
• Our teams work together to create flexibility that supports life in and out of work

 

PHYSICAL DEMANDS

• Extended periods of standing or walking (as needed)
• Comfort working indoors/outdoors and around event noise
• Stamina to work long hours and must be willing to work an irregular schedule, which may include weekends or evenings

 

WORK ENVIRONMENT

• Fast-paced, collaborative office and event setting

 

BENEFITS & PERKS 

We take care of our team with a competitive benefits package that includes:

• Medical, dental, vision, and life insurance
• 401(k) with 100% company match up to 5%
• Paid vacation, personal, and sick days + 12 paid holidays
• Generous paid parental leave and tuition assistance
• On-site fitness center and wellness programs
• Discounts on meals, gear, and more

 

EQUAL OPPORTUNITY

Penske Entertainment is proud to be an equal opportunity employer. We’re committed to creating a workplace where everyone can thrive—regardless of race, gender, orientation, background, or ability.

 

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.