Company Overview:
At the National Hot Rod Association (NHRA), we crave speed. We race the fastest vehicles in motorsports at speeds of more than 300 mph, with power exceeding 11,000 hp. Our MISSION is to preserve, protect, promote, and evolve the sport of drag racing; furthermore, focus on the safety of the sport, while entertaining and educating all involved. At NHRA, we believe in Speed for All. Our CORE VALUES are enabled and intertwined in all we do, on and off the track.
Safety: In all aspects of our sport and workplace.
Excellence & Professionalism: We strive for excellence in all we do and maintaining professionalism on and off the track.
Collaboration/Teamwork: Commitment to working together and sharing as a team.
Great Work Environment: A supportive and inclusive atmosphere that fosters creativity, innovation, and growth where our employees feel valued and motivated.
Integrity: We uphold the highest standards of fairness and transparency in all decisions affecting our employees and stakeholders.
Inclusion: An environment where all employees feel valued, respected, and empowered.
NHRA continues to race forward with a number of key initiatives, including a multiyear partnership with FOX Sports to televise NHRA events from the NHRA Mission Foods Drag Racing Series, the NHRA Lucas Oil Drag Racing Series, and the Pro Mod Drag Racing Series. FOX Sports networks aired more than 500 hours of programming throughout the year, highlighted by 20+ race-day shows, including eight on FOX’s national network, in addition to qualifying broadcasts throughout the weekend. NHRA fans continue to be some of the most loyal in any sport.
Position Summary:
The Ticket Sales Coordinator is responsible for driving single day, full-event, groups, and premium seating ticket sales across NHRA National Events through outbound telephone sales and multi-channel outreach. This role manages a portfolio of new and existing fan accounts, supports renewal campaigns, and works cross-functionally with marketing, operations, and corporate partnerships to deliver a seamless guest experience at the track. The Ticket Sales Coordinator receives dedicated sales training, tools, and ongoing support to set them up for success.
Essential Duties and Responsibilities:
- Execute a minimum of 100 outbound sales calls daily, targeting single-day, full-event, group, and premium seating opportunities.
- Meet or exceed weekly and monthly ticket sales goals while delivering outstanding customer service to every contact.
- Manage a pipeline of new and returning fan accounts, building lasting relationships and driving renewal rates.
- Maintain accurate, up-to-date prospect and customer records in the CRM and ticketing systems (Paciolan and/or equivalent platforms).
- Generate new business through prospecting, cold calling, and identifying upsell opportunities — premium seating, hospitality packages, pit passes, and Fan Zone access.
- Coordinate ticket fulfillment, suite inventory, and group check-in with the events and operations teams.
- Represent NHRA at National Events and community events, actively promoting ticket sales and fan engagement.
- Partner with marketing on promotional campaigns, discount programs, and season-ticket initiatives to maximize event attendance.
- Effectively follow up with clients and prospective clients to strengthen relationships and improve the overall customer experience.
- Respond to fan inquiries across multiple channels – phone, email, and in person – with a professional and knowledgeable voice
- Assist customer service efforts during renewal campaigns and inbound inquiry management.
- Attend weekly team meetings and actively participate in ongoing sales training sessions.
Minimum Skills and Qualifications:
Required
- High school diploma required; Bachelor’s degree from an accredited institution is strongly preferred.
- Proficiency in Microsoft Office Suite (Word, Excel, Outlook).
- Strong verbal and written communication skills with the ability to engage clients and management at all levels.
- Detail-oriented, organized, and self-directed — able to manage multiple events and deadlines simultaneously.
- Willingness to travel to select NHRA national events via car or air.
- Availability to work evenings and weekends during event periods.
Preferred
- Experience with Paciolan, Salesforce, SeatGeek, or comparable ticketing platforms.
- 1-2+ years of experience in ticket sales, sports sales, call center, or live event sales.
- Background in group sales or premium/hospitality sales.
- Familiarity with NHRA event structure, race classes, and motorsports fan culture.
- Experience in motorsports, NASCAR, IndyCar, or adjacent racing properties.
Equal Opportunity Statement
NHRA is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital status, veteran/military status, or any other protected class under federal/CA law, offering reasonable accommodations.
I acknowledge that all information I have provided in conjunction with this employment application is true, accurate, and complete. I understand that any false statement, omission, or misrepresentation provided by me can lead to the rejection and elimination of my employment consideration, rescission of a job offer, or termination of employment if hired. I understand that this application is not an offer of employment and that, if hired, my employment is at-will, meaning either the company or I can terminate the employment relationship at any time, for any reason, with or without cause, subject to applicable law.
