Manager, Loyalty Program - NASCAR (Charlotte · NC)

Sports Jobs in Charlotte · NC
Marketing: Marketing
NASCAR seeks a talented professional to join in the position of Manager, Loyalty Program based in our Charlotte, North Carolina office.

The Manager, Loyalty Program manages the day-to-day operations of the NASCAR Industry Loyalty Program. The Loyalty Program Manager is responsible for the strategy and design of all NASCAR Loyalty Program interactions and will be a primary architect behind how the program comes to life for the NASCAR fan across every program touchpoint.

Duties include but are not limited to:
  • Manage the day-to-day operations of the NASCAR Industry Loyalty Program
  • Develop and implement the strategy and design of all NASCAR Loyalty Program interactions
  • Collaborate with business units across NASCAR, NASCAR Tracks, and the larger Motorsports industry to increase fan engagement and activation
  • Set Loyalty Program goals and milestones according to best practices and feedback from stakeholders
  • Manage the member contact strategy, which could include email, direct mail, in-app messaging, SMS, or other channels.
  • Collaborate with third-party agencies and vendors on all aspects of member communications and experiences and ensure delivered work complies with contractual agreements
  • Set and maintain Program calendar in accordance with Motorsports industry initiatives with potential for overlapping messaging.
  • Measure campaign performance and provide actionable insights to Program sponsors; prepare presentations and communicate test results to key stakeholders
  • Establish internal communications mechanisms and forums to update Executive Management and internal stakeholders
  • Manage roadmap of program to ensures that it scales with new partner offerings and business objectives
  • Identify and explore opportunities for data acquisition through Program participation
  • Plan and execute process to keep ahead of shifting digital landscape in the areas of privacy and identity
  • Work closely with Finance team to manage the proper accounting methods for the Program
  • Ensure that Program remains up to date with larger Loyalty industry advancements and technological developments.
Required skills / experience:
  • Bachelor’s degree and 5 years of current experience and/or training in loyalty program operations, program management or agency work, or equivalent combination of education and experience
  • Experience in operation and management of Loyalty programs or other marketing programs.
  • Ability to make decisions and move to action with a hands-on approach
  • Keep current on (1) shifting digital landscape in the areas of privacy and identity, (2) Loyalty industry advancements, and (3) technological developments.
  • Excellent written and verbal communication skills.
  • Business-minded strategic thinker
  • Aptitude for leading cross-functional in a complex environment
  • Acumen in providing high-level strategic recommendations to senior management
  • Ability to make decisions and move to action with a hands-on approach.
Apply Now!
Learn more about this role and our team by applying at for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
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